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TheEditor S
Sustainability trends shape industry
ustainability is one of the biggest issues our industry faces, with growing pressure to reduce plastics and waste, and our carbon footprints both personally and professionally. Within these pages, Steve
Haskew, group director of sustainability and growth at Circular Computing Sustainability, looks at sustainability trends that will last or disappear in 2025, while David Watts of TD Synnex explains why he thinks carbon reduction plans and sustainable options will continue to grow in importance to IT buyers.
Saskia van Gendt of Blue Yonder explains why regulation is giving the circular economy
megatrend added impetus while David Spratt at Epson UK explains why organisations should consider making the switch to eco-friendly label printing, and Martin Kent of HANNspree looks at the role RLCD plays in display technology. The channel is on the verge of a significant transformation, says Sarwar Khan of BT, and he
explains why now is the time for the channel to capitalise on sustainability and drive growth, while Adam Davison at Westcon-Comstor busts AWS Marketplace myths to enable the channel to seize the opportunity it presents. Artificial intelligence (AI), though seemingly benign, unfortunately comes at a cost. Like
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many technologies, AI is powered by massive amounts of energy, much of which still involves burning fossil fuels alongside a resurgence in nuclear power plants, and the impact is far- reaching. Markus Nispel of Extreme Networks examines how to cut back the carbon cost of AI. In the meantime, Sasan Moaveni of Hitachi Vantara looks into the key trends defining AI’s future and provides actionable guidance on how businesses can stay ahead, whether through AI literacy, adopting scalable and ethical technologies, or investing in modern infrastructure to align performance with sustainability. Microsoft has now extended its billing options to offer a monthly payment plan, and Giacom’s
Angela Pawar explores what this means for MSPs and their customers, while Ben Aung of Sage looks at how channel companies can simplify cyber security to build trust and agility for SMBs. With sustainability, AI and security all embedded in every aspect of the industry, in our 2025
predictions, we ask industry leaders if they think this will change, and what they think 2025 is going to bring. In our Big interview, Greg Jones of Kaseya discusses the strategic relationship between MSPs
and small to medium-sized businesses (SMBs), as well as the trend toward consolidation and specialisation in the sector. While Life in the Channel sees Robert Jenkins of D-Link talks about the company’s relationships with channel partners and how it plans to develop them.
Lynn Sencicle Editor
lsencicle@datateam.co.uk Editorial & Advertising: 07793 054021
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www.pcr-online.biz and PCR Awards
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