Partner Content from
Life in the channel
D-LINK’S CHANNEL CHAMPIONS
Robert Jenkins, channel sales manager at networking hardware company D-Link, discusses the company’s relationships with channel partners and how it plans to develop them.
www.pcr-online.biz
What is D-Link’s approach to engaging with channel partners? At D-Link UKI, our primary focus is on fostering long-term and mutually beneficial relationships with our channel partners. We achieve this through consistent communication, including regular meetings, newsletters, and personalized account management. By working closely with our partners, we are able to offer tailored solutions that align with their unique business goals. Additionally, we host webinars, workshops, and product training sessions to ensure our partners remain well-informed about the latest advancements and technologies.
What strategies have helped maintain strong relationships? Our strong relationships with resellers, distributors, and integrators are the
result of strategic initiatives. Programs like the VIP+ Program reward loyalty and performance, making our partners feel valued and supported. By consistently delivering high-quality and reliable products, we instil trust and confidence in our offerings. Furthermore, our flexible and responsive support teams are adept at understanding and addressing the specific needs of our channel partners.
How do you support the growth and development of its partners? We are committed to helping our channel partners grow by providing them with essential business development tools, such as market insights, sales resources, and lead generation assistance. Our co-marketing initiatives enhance visibility and drive sales, while our comprehensive training programs
January/February 2025 | 49
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
