Sustainability
GREEN OR GONE?
Steve Haskew, group director of sustainability and growth, at Circular Computing Sustainability looks at sustainability trends that will last or disappear in 2025.
S
ustainability issues have come to the fore in 2024, with consumers, businesses, and governments all taking turns at the
steering wheel. Highlights have included UK and US
elections influencing the future of climate action, the EU’s Corporate Sustainability Reporting Directive coming into effect, and COP29 concluding last month with a bittersweet deal. A new year will bring fresh impetus around
sustainability issues, particularly as businesses set out their agenda for 2025. However, while some trends will have staying power and play a significant role in shaping the sustainability landscape, others will fade away. Here’s what to expect in the next 12 months.
ON THE WAY OUT
Sustainability as an AOB Te days when companies could treat sustainability as a ‘nice to have’ are long gone. Today, having a robust sustainability strategy
24 | January/February 2025
is a fundamental part of corporate social responsibility and a business’s DNA. It’s not just about protecting the planet; it’s also about enhancing growth. Tis year, 69% of CEOs described
sustainability as a growth opportunity, reflecting Gartner’s belief that it has become a top priority in the boardroom. Strengthening consumer sentiment, business imperatives such as investor and stakeholder demands, and changing supply chain expectations are likely to explain this push. Tis is especially the case as UK sustainability budgets are projected to grow at an annual rate of 12% from 2022 to 2025, an increase from 8% between 2018 and 2020.
Sustainability efforts lacking digital integration Traditional sustainability models that fail to utilise advanced technologies such as AI are becoming obsolete. Digitalisation is becoming vital, not only for adhering to strict reporting requirements but also for yielding effective outcomes today and in the future.
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