Interview
equip partners with the skills and knowledge needed to succeed in an ever-evolving industry.
What incentives and financial benefits do you offer partners? D-Link offers a variety of financial benefits to support and incentivize its channel partners. Tese include rebates and discounts based on sales performance or promotional campaigns, as well as marketing development funds (MDF) to co-finance joint marketing activities. Additionally, we provide performance bonuses for achieving sales targets and offer early access to new products and technologies for strategic partners.
How do you ensure partners are well-trained and certified? D-Link places a strong emphasis on education and training for its channel partners. Trough the D-Link Academy, we provide online courses ranging from basic product knowledge to advanced technical certifications. Our industry-recognized certification programs help partners enhance their credibility and expertise. We also conduct tailored workshops and seminars, both online and in person, to address the specific needs of different roles within our partners’ organizations.
What role do marketing development funds play in D-Link’s channel partner strategy? Marketing development funds are a critical component of our channel partner strategy. Tese funds are used to enhance brand presence through co-branded marketing initiatives, increasing visibility in the market. Tey also play a direct role in driving sales by supporting targeted campaigns and encouraging our partners to engage in marketing activities that align with D-Link’s strategic objectives.
How does the VIP+ Program enhance the partnership experience? Te VIP+ Program is designed to enhance the partnership experience by providing tiered benefits that increase as partners achieve higher performance levels. Tese benefits include exclusive
access to new products, higher rebates, and dedicated support. Te program also fosters a sense of community and pride by recognizing partners’ achievements. For top-tier partners, we offer personalized services, such as strategic business consultations, to ensure their continued growth and success.
Can you provide examples of successful partnerships and how they were achieved? One example of a successful partnership involved our collaboration with a major distributor to launch a new networking solution. By hosting joint workshops and providing pre- and post-sales technical assistance, we achieved rapid market penetration. In another instance, a reseller became one of our top performers aſter extensive training and participation in our pilot program for new products, which gave them a significant competitive edge.
How do you handle technical support? D-Link ensures robust technical support for its channel partners through dedicated teams available via phone, email, and live chat. Tese teams provide prompt resolutions to any issues that arise. Additionally, we maintain an extensive online knowledge base, allowing partners to troubleshoot independently. For more complex issues, we have clear escalation paths to ensure every problem is addressed in a timely and efficient manner.
What future plans are there to further channel partner relationships? To further strengthen our relationships with channel partners, D-Link is expanding its training programs by introducing more interactive and VR-based learning modules through the D-Link Academy. We are also leveraging AI and automation to provide better forecasting, inventory management, and tailored sales support. Additionally, we are committed to sustainability initiatives, working with partners to develop eco-friendly solutions that open up new market opportunities and address growing consumer demand for environmentally conscious products.
50 | January/February 2025
www.pcr-online.biz
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
