News piXL introduces retrospective 3-Year warranty across entire range
MONITORS AND ACCESSORIES MANUFACTURER, piXL, has retrospectively extended its warranty period from two years to three years across all models, and applied the extension to all units it has ever sold. The brand, available exclusively through UK distributor, Target Components, announced the extension applies to all historical purchases as well, rather than those purchased from the announcement date.
Launching in the UK in 2020, piXL has now sold on excess of 70 000 units through Target’s reseller network. The brand has consistently focussed on providing high quality displays at affordable prices, while also delivering the technologies required by users, leading the brand’s launch from an initial three-model range (22”, 24” & 27” frameless units) to the manufacturer boasting nearly 20 different models, as well as a range of monitor arms, in under three years. Target’s purchasing and displays category manager, Kelly Coxon, explained: “We’ve monitored any issues, faults and returns across the piXL range since launch and we were delighted to see the rates were minimal. At under 1%, it’s way lower than most brands expect. And those customers who bought right at the start are continuing to buy it now, citing reliability as a major part of their buying decision, as well as the colourful retail packaging, something most brands don’t worry about.
“This confidence in quality and reliability is what piXL has based their decision on”, she continued. “That they have backdated the warranty to include every single unit they’ve ever sold in the UK seems pretty unprecedented but customers
should be confident in their confidence – it’s certainly something end users and business and public institutions are basing their purchasing on. Buying a monitor and knowing it’s covered for a whole three years is a big bonus.”
Discussing how the brand has performed versus expectations, Coxon responded: “piXL’s impact on the UK display market has been swift. Admittedly, we were lucky to launch the brand just prior to the first lockdown so initial sales were fantastic, and we were nervous they might then take a nosedive once everyone was set up for working and living at home. We needn’t have worried: piXL developed the range very quickly and, by the time we appeared out of lockdown, sales were even stronger thanks to extended options that included 4K, curved, large format and gaming screens. We’ve just launched the new 34-inch Ultrawide QHD monitor that’s a fantastic all-rounder whether you’re looking for amazing gaming visuals or an efficient workspace, and the feedback continues to be fantastic.”
Westcoast and Ergonomic Solutions team up for an AV partnership
WESTCOAST has partnered with Ergonomic Solutions – a leading provider of advanced technology mounting solutions. As part of this exciting new partnership, Westcoast will distribute Ergonomic Solution’s robust range of digital signage mounting technology, giving its partners an even greater choice of AV products and services. The advanced hook and rail display systems manufactured by Ergonomic Solutions have been designed with quality and sustainability in mind. They are easy to install and maintain, support a variety of screen sizes, and can be configured to meet the requirements of digital menu boards and other ceiling and wall-mounted applications. The simple modular and configurable design offers limitless possibilities, enabling businesses to create their own unique installation.
Mark Crysell, chief sales officer at Ergonomic Solutions, commented: “We are excited to partner with Westcoast to bring a new level of synergy to our digital signage solutions. By combining our expertise in manufacturing
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with Westcoast’s distribution capabilities, we aim to provide businesses with a holistic approach to creating signage solutions that enhance channel partner offerings and increase media reach and footfall.” Westcoast’s relationship with Ergonomic Solutions enables its partners to offer a comprehensive range of display products to their customers, helping them maximise the dynamic messaging and imagery of digital signage and make the most of customer engagement opportunities. Richard Carr, AV director at Westcoast, said of the partnership: “We are excited to announce our newest AV vendor, Ergonomic Solutions, as we continue to grow our status as a major player throughout the industry across the UK. Their wide portfolio of products ranging from indoor and outdoor digital signage solutions to kiosk and tablet applications for retail and hospitality fit perfectly with the Samsung range of digital signage. This is an exciting period for both of us and we are looking forward to seeing how this partnership grows moving forward.
January/February 2024 | 9
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