News Maxhub announces partnership with Avitor AV & IT
Distribution MAXHUB has partnered with AV and IT distributor Avitor Distribution UK, which will supply the UK and Irish markets with its entire range of products. Maxhub and Avitor have formed a partnership to further strengthen Maxhub’s presence in the UK and Irish market. Avitor’s parent company, Avitor Ireland, was founded in 2017, and is now one of the fastest growing AV and IT distributors in the country. Now the company aims to transfer this success to the UK and is expanding its product range by means of Maxhub’s portfolio. “We have been monitoring the rise of Maxhub in Europe for some time now and have analysed its portfolio in
depth. We are absolutely convinced by the quality of its products and its innovative strength. We also recognise many synergies from which both companies can benefit. We are, therefore, delighted to welcome Maxhub into our distribution network,” said Jared Huet, director at Avitor Distribution. “In Avitor, we have gained a young, up-and-coming distributor that perfectly matches our own standards through its strong service ethos and outstanding technical expertise. We are convinced that, together, we will leave a lasting impression on the UK and Irish markets,” said Cathy Liu, country manager UK and Ireland at Maxhub.
EPOS and Aston Martin F1 team strengthen audio partnership
EPOS has extended and expanded its partnership with the Aston Martin Aramco Cognizant F1 Team as global audio partner. The renewal of the existing sponsorship agreement extends our collaboration, which began in 2021, continuing to support on audio and communications with the team’s commercial operations.
Building on the existing collaboration, EPOS is expanding its technical partnership with the team. The team now uses EPOS’s Command HME110 C3 headsets at the core of its race operations – in mission control at the new AMR Technology Campus in Silverstone, England. The utilization of the Command HME110 as a part of the technical infrastructure marks a significant next step in the partnership. Whether it’s determining how to react to incoming rain,
a red flag, or increased tire degradation: Formula One is underscored by complex decisions that require simple, streamlined communications. Strategy plays a vital role both on and off the circuit, and EPOS recognises that races are won or lost through real-time communication. Mission control is central to the team’s strategy; it is
where critical data is collected and analysed, and strategy recommendations are made and executed. As it operates as the communications hub for multiple channels and teams, working across different locations, time zones, and environments it’s essential that noise in mission control is managed effectively so that important information is seamlessly relayed. Built to empower reliable communication in critical situations, the Command HME110 C3 headset will empower Aston Martin’s race engineers and strategists at Mission Control to act with unparalleled efficiency, clarity, and precision.
The Command series sits within EPOS’s range of customized solutions created for Air Traffic Control (ATC) and C3 (command, control, and communication) operations:
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empowering control and performance for when it matters most. The specially manufactured Command HME110 C3 headsets will ensure the team can maintain real-time, crystal- clear communication and support split-second decision- making. “We moved the whole team into our new AMR Technology Campus in the spring, and it has been a significant positive change for the entire organization,” said Mike Krack, team principal for the Aston Martin Aramco Cognizant Formula One Team. “As well as a new environment, we’ve been able to invest in new equipment across every department, ranging from large manufacturing capability to the smallest measurement tools. One particular area where we’ve made considerable improvements is our new Mission Control facility. The opportunity to install HME110 headsets for every team member has been a great improvement. The microphones on these units are noise-cancelling, which improves the clarity of sound across the working group, and it makes a significant difference to the way we all work. Clarity of sound and clarity of thought is essential in such a high- pressure environment – and using EPOS is providing us with first-class equipment.” EPOS president, Jeppe Dalberg-Larsen said: “With a unified ambition for unleashing human potential via technology, innovation, and state-of-the-art engineering – our partnership with Aston Martin Aramco Cognizant Formula One Team is a natural fit. We’re thrilled to expand our partnership with the team and to continue the work we’ve been doing to support them on their journey to the top of the grid. Our products are designed for seamless communication even in high-stakes moments and in a sport where each fraction of a second counts, clarity and precision are essential. We’re looking forward to seeing the continued success that our products and expanded partnership can deliver to the team.”
www.pcr-online.biz
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