2024 Predictions
THE FUTURE IS ALL ABOUT AI
Artificial intelligence is taking over and this brings with it many challenges and opportunities for everyone. Here, we find out what the tech industry thinks the next twelve months will bring.
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t’s no secret that confidence has been low in the market, but general feeling is that 2024 will see activity increase. Mike Barron, managing director UK, Synaxon says: “We feel
genuinely positive and optimistic about 2024 and we’re certainly expecting to build on the successes of the past 12 months. If the predictions about a resurgence in hardware sales prove to be correct, we’d expect to have an even better year in 2024. We also expect to see continued growth in soſtware and services. It’s not really just a question of if, but when the upturn comes.” However, this feeling is framed by a tough global landscape. “In
2023 we continued to witness global supply chain disruptions in the tech industry caused by a combination of tough post-Covid trading conditions, the war in Ukraine and then in the Middle East, and the ongoing reliance on manufacturing in regions affected by geopolitical issues,” says Ann Keefe, regional director – UK and Ireland at Kingston Technology EMEA. “Tis is unlikely to change anytime soon. IT companies are still struggling to put in place robust systems for identifying and mitigating supply chain risks. However, they will need to address this issue and look for more resilient and transparent supply chain solutions that will enable them to thrive and set themselves apart from the competition. “We foresee inflation and high interest rates being an ongoing
concern for markets. Central bank policies and rising costs have the potential to impact consumer and business spending, which will
20 | January/February 2024
have a ripple effect in the channel and amongst vendors. For systems integrators this will be challenging to manage unless they have exemplary financial management or are well financed. “Rapid technological advancements and the ongoing digital
revolution will present both opportunities and challenges in 2024, and the key to maximising the former and minimising the latter is staying ahead in the technology stakes.” Faced with this landscape, businesses will be demanding more value
from their IT spending as Linda Yao, chief operating officer and head of strategy, Lenovo Solutions & Services says: “Tey will demand more flexibility in their operations, in terms of having their investments scale with the value they return. Tey will want more predictability in their cash flows, whether that means using technology to stabilise revenue growth or to achieve expense savings, or implementing that technology in a way that allows for predictable cash flow payments. “Businesses will also be focused on ensuring IT deployment
directly supports or drives business outcomes. We will see more customers adopt IT based on business outcomes that they want to achieve whether it’s top line, bottom line, or to hit specific customer experience, sustainability, throughput, customer acquisition, type of metrics. More businesses will tie their technology adoption to these metrics rather than deploy and maintain technology in a vacuum. “As a result, IT spending on legacy infrastructure will shiſt to spending on next generation technology and grow rapidly in the next
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