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Life in the channel
Infinity and beyond
Rob Young, CEO of Infinity Group talks to PCR about the company’s journey from its founding to its current growth and expansion plans.
Can you tell us a bit about Infinity Group’s history? We launched Infinity Group in 2001, initially specialising in managed services, particularly in IT and telecoms, seeing a real need to support businesses in building effective systems. Our partnership with Microsoſt marked a pivotal and transformative phase for us, as we zeroed in on helping businesses better embed Microsoſt’s Office suite and CRM system. With Microsoſt’s foray into the cloud in 2016, Infinity Group
expanded its portfolio to include the Power Platform, concentrating on the cloud version of Dynamics 365 Customer Engagement and venturing into Business Central for Enterprise Resource Planning. Today, we’ve grown to support over 500 businesses right across the country, helping SMEs accelerate their digital transformation journeys, especially as they look to adopt new tools such as AI. Focusing on providing more tailored solutions to specific verticals
is a big part of our expansion drive. In this vein, we acquired Redkite CRM in November, one of the few specialist CRM providers serving the social housing associations. Tis sector is really crying out for digitalisation as they transition from legacy systems. We’ve seen a 40% customer growth over the past year, and we’re excited to see what the future brings.
How has the industry changed since 2001? When we started out, it was still very much still in the days of on- premises solutions. Since then, the solutions we offer have really tracked the emergence of the cloud in the early 2010s, and now the rise of AI.
www.pcr-online.biz Cloud has been a game-changer enabling greater flexibility,
scalability, and accessibility. It has also fundamentally altered the way products and services are delivered, meaning that we as technology providers increasingly emphasise consultative work over traditional development. But smaller SMEs, have struggled to make this jump to the cloud as fast, or migration has been done in a more piecemeal fashion. At Infinity, we help them define a cloud strategy, so it is not
just about file storage but all data and services are centralised in the cloud through the suite of Microsoſt services, from Teams to integrating CRM and ERP data. Getting this data in place is vital for the next phase we are entering to unlock the productivity gains promised by the advent of AI. Te goal is to help clients harness the capabilities of technology platforms to their fullest potential, rather than building everything from scratch.
What challenges do SME’s face in their digital transformation journeys, and how does Infinity Group assist them in overcoming these challenges? SMEs born out of the entrepreneurial spirit, oſten end up with a mishmash of different systems without a cohesive IT strategy. Te lack of a structured IT approach poses a significant challenge in embarking on digital transformation journeys. Infinity Group addresses this tech tangle, by initiating a Business
Value Assessment to understand the company’s history, future vision, pain points, and opportunities. Tis collaborative exercise results in a prioritised roadmap, highlighting high-value, low-cost
January/February 2024 | 49
Interview
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