News TD Synnex launches GAPP initiative
TD SYNNEX has launched the Growth Accelerator Partner Programme (GAPP) to support reseller partners in maximising their opportunities in the B2B market with the Google Pixel range of smartphones, complementary products from the wider Google ecosystem, and value-added services. The GAPP initiative will provide partners with access to sales support services and resources that aims to elevate their knowledge and capability to take Pixel devices and add-on products to the market effectively. Partners that accept the invitation to join the programme will be given log-in details for a specially-created GAPP portal, through which they will be able to streamline quotations, learn about Pixel products, and place and manage orders. Partners will also be eligible for special discounts and promotions on Pixel and related ecosystem products. Ryan Thomas, business unit manager, mobile, UK, at TD Synnex said: “Google Pixel devices are ideal for business users and the potential for partners to take them into the B2B market is huge. The GAPP programme – along with the focused support and service that TD Synnex can provide – will give partners the tools, support and incentives they need to take the Pixel value proposition to their customers.”
By making use of complementary products that can be sold with the Pixel range, partners can add more value for business customers. Thomas added: “We have an extensive portfolio of add- on products that can be used to really enhance the experience of Pixel users, and significantly boost partner sales and profitability. Pixel Buds headphones, for example, are perfect for mobile conferencing calls and with Zero-Touch Enrolment on Pixel phones, partners can make it really easy for customers to integrate Pixel devices securely into their IT infrastructure.” The Zero-Touch Enrolment tool is fully integrated
into TD Synnex’s InTouch e-commerce platform, through which Google partners also have access to value-added services, such as Trade-in and Tech as-a-Service (TaaS) offerings, both of which can be used to further enhance the appeal of Google Pixel products by making it easier for customers to invest in new technology. With Trade-in, partners can offer their customers a residual value on legacy devices, providing them a second life or secure recycling. TaaS enables partners to provide products and services combined into a single regular subscription payment, instead of having to fund purchases of new equipment through capital expenditure budgets.
Synaxon shop provides quick and easy
access to Synaxon hub SYNAXON has launched of Synaxon Shop, a web portal that makes it easy for reseller partners to place orders on Synaxon Hub, providing them with access to a wide range of best-selling products from leading manufacturers via its distribution operation. Synaxon Shop is easy-to-use with an intuitive search
and ordering process which, combined with a 14-day returns policy and centralised RMA processes, makes Synaxon Hub a good resource for reseller partners. Miguel Rodriguez, managing director, Synaxon Hub said: “Synaxon
Hub is already a big success. More UK partners have been discovering the exceptional choice, availability and value that we are able to provide by leveraging our purchasing power with major distributors and vendors. Synaxon Shop is a large piece of this jigsaw. It provides partners with a simple way to place orders directly from Synaxon Hub, streamlining the process and driving further efficiencies and cost-savings for their business.” “That translates directly into improved customer service and higher
profitability for them. It will also help us to continue growing and developing Synaxon Hub and allow us to make even more popular products available on the platform, which in turn will make it an even more valuable tool for our reseller partners.”
Access to Synaxon Shop is available to all UK resellers on request. In addition, partners are still able to find products and place orders on Synaxon Hub through the EGIS web portal.
8 | January/February 2024
Spire Technology takes on Dahua
SPIRE TECHNOLOGY has been confirmed as official distributors for Dahua Technology Monitors in the UK. Sales and purchasing director of Spire, Michael Botto is excited by the acquisition. He said: “Everybody knows Dahua is a huge name in video surveillance with products, solutions, and services available in over 180 countries globally. It has a track record of achieving what it sets its minds to and we share its ambition to grow their monitor business within Europe. To have such high-quality product coming in at such a competitive price is something the whole team here at Spire are really looking forward to.” Michael Lawrence, marketing director at Dahua Technology UK & Ireland added: “Dahua Display and Pro AV is progressing well, with exceptional products currently available and more in the pipeline. We are pleased to welcome Spire Technology on board to contribute to the growth of our monitor business. It’s unwavering focus on the UK IT channel has positioned it as one of the leading distributors in the market.”
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