2024 Predictions “For bad actors, automation John Hayes-Warren, Agilitas
through AI will allow the kill chain to be delivered quicker and more effectively, meaning defences will need the same benefit as human responses will simply be too slow. It also increases the concept of least privilege – and Zero Trust – to reduce the potential attack surface and the need to be play a speed game of Whack-a-Mole. “Shadow AI will also present a challenge for IT teams – without the visibility of what’s being used,
there will be no control, and AI will represent a significant potential vulnerability for data loss. “Misinformation, social engineering and deep fakes will blur the
line, making it increasingly challenging to trust what’s in front of you. Leveraging tools like AI, social media and the widespread access to huge data sources, deep fakes and social engineering will become harder to evade, and increasing target our personal vulnerabilities where technology finds it harder to protect us and will have to focus on being a secondary line of defence if the user is compromised. Tis also plays into the challenges around phishing and BEC (business email compromise) and defending the inbox, as well as the rise of associated attacks like Vishing and Smishing. “Te rise of smart devices and inter-connectedness means that OT
(operational technology) and IoT (Internet of Tings) devices are the new edge, and brand-new networks in their own rights – and can no longer be considered outside of the traditional IT team obligations. Cybersecurity specific to their needs will be needed, and will form a fundamental part of business resilience, with sectors from utilities to government relying on OT to deliver essential services. Tat will need to include not just protection, verifying machine identity and securing the data communications. “Te potential for Quantum Computing has been discussed
extensively, but has not been able to breakthrough – or find it’s potential with a mainstream audience. 2024 could change that, as the complex world of cryptography becomes a new learning path for cybersecurity teams. Tis will stretch across the supply chain, as device management, verification and trust rely on encryption, plus the potential damage caused by a data breach could be exponentially greater if stolen encrypted data could now be decrypted by the attackers. “All the above represents new opportunities for VARs and MSPs,
alongside the need to integrate new solutions into their existing technology stack and service offering. But most of all, supply chain attacks highlight that partners are now targets too – so internal protection is the first step.”
AI in the channel Tere’s no doubt that AI is touching all aspects of the tech world. Liz Centoni, executive vice president chief strategy officer and GM, applications at Cisco says: “While there’s always a wave of excitement around the next big thing, I think the last year has been different. Advancements in AI, especially generative AI (GenAI), are leading to a once-in-a-generation shiſt.”
24 | January/February 2024 Bell adds: “It has the potential to accelerate workflows, removing
mundane tasks so users can focus on adding value to their roles. By 2028, GenAI is expected to represent a $158 billion opportunity. Businesses will be looking to partners for technology, guidance, and support, to help implement AI within their organisations.” “We’re very excited about the AI at the edge, which brings your
data to where you want to consume it with AI,” says Yao. “Take the AI PC – many of these AI processes are being compressed so businesses don’t even need a GPU rack to deploy AI applications. Tis will make the technology more personalised and accessible.” “Technology vendors can give partners the confidence to unlock
their imaginations in terms of what AI could bring to customers,” points out Jordan. “Partners need to figure out who to work with, which solutions to use, and what business models to adopt. IT vendors can therefore help channel partners understand the answers to these problems, and in turn help customers start their AI journey.” Sunny Bedi, CIO and CDO, Snowflake adds: “One of the most
exciting ideas for workplace productivity is the deployment of AI assistants that help employees become — and continue to be — efficient and effective. For example, onboarding new workers is a complex process of educating the worker about systems, processes, and culture, alongside ensuring that they quickly gain access to only the right systems and projects. Looking forward, we can expect AI assistants tuned to specific departments and roles to provide that orientation, tied to their individual persona and accompanying them throughout their tenure at the company. “As an organisation’s processes and needs become more mature,
they can then train the agent to do the same thing on their behalf next time. And when they hire a new person into their organisation, that person gets that full wealth of knowledge from the beginning. Taking it one step further, these AI assistants will start contributing to larger enterprise knowledge. By ingesting new documentation and thorough feedback from existing employees, scouring the internet for new ways to optimise processes, and more, these AI assistants will become every employee’s best work buddy. Tis will quickly become the workplace standard and table stakes for increased productivity.” “If you look at the smartphone in your hand, it’s not the phone
itself that makes it revolutionary — it’s all the various applications that you use every day for different functionalities,” explains Christian Kleinerman, SVP of product, Snowflake explains. “Te generative AI revolution draws similar parallels, with the data and apps being where the value will be realized for this next phase of innovation. An explosion of apps and novel use cases was already underway, but it will be significantly accelerated by generative AI and large language models. We’ll see applications across categories and industry verticals leverage these technologies, and many more apps will have AI-based search, conversational, and assistive experiences built in. Tese apps will bring true disruption, mostly around end-user experiences and interactions. “How will people access systems in the future? Tey’ll need to
know less, lowering the bar to access and broadening the reach of technology. Today there’s expertise around how to manage a CRM or point-of-sale app. In the fullness of time, app management will converge toward simpler experiences with natural language as a core interface. It’s going to be a different experience that redefines roles and responsibilities across the board.”
www.pcr-online.biz
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
