Interview
initiatives that promise maximum benefits. Assisting SMEs in organising their ideas and challenges into a strategic plan, enables us to create a more seamless digital transformation.
In today’s digital landscape, the prevalence of cyber-attacks and phishing attacks is a significant concern. So how does Infinity Group help SMEs stay protected from threats? We’ve designed a product, Secure Core, tailored for businesses with up to 300 users, using Microsoſt’s Business Premium license. It’s all about maximising the features of this product. Inside Secure Core is Defender, which acts like your security
guard and offers antivirus and email scanning to protect your data. We make sure every one of our customers has multi-factor authentication in place, adding an extra layer of security, and we also set up conditional access policies. One great feature of using Microsoſt’s tools is that they come ready packaged with security features, but not everyone takes full advantage of them. Tat’s where Secure Core comes in. It’s here to boost your security game and help businesses of all sizes stay safe in the digital jungle.
What’s the current demand for AI services among clients and how is Infinity Group delivering news technologies to benefit businesses? Te current AI scene is like a playground for small businesses, and everyone is testing the waters, dabbling with tools like ChatGPT. But workers are using it directly without realising they could be leaking sensitive company data. As it’s an open-source model, any question you ask gets fed back into the data model and could appear in another user’s search result, if relevant. We’re focused on helping businesses mitigate these cybersecurity
risks, while also getting the maximum productivity gains. Te safest way businesses can use LLMs is by integrating with a tech partner. We enable businesses to integrate Microsoſt Copilot, which runs on OpenAI’s data model, the parent company of ChatGPT, and is embedded across all Microsoſt 365 applications. Te crucial point is that all your organisational data is not fed back into this public data source but is still harnessed to drive radically more personalised results and automation.
Could you provide any examples of how you’d help SMEs design CRM systems, and integrate AI and LLMs? A good example of the work we are doing is the Redkite CRM acquisition. Tis gave us the human expertise and industry
50 | January/February 2024
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knowledge to provide more tailored solutions to serve the unique challenges and processes required in the social housing sector. Tese include digitising communications and automating processes across damp and mould, rent arrears, rent accounting, compliance, customer services and more. Although we use Microsoſt products, including Dynamics 365, we believe solutions should be tailored to businesses’ unique needs. On the AI front, Microsoſt Copilot offers businesses some really
exciting productivity features, especially as it is entirely embedded in an employee’s workflow. Also, it’s trained on your business’s vast reservoir of data, such as emails, documents and CRM data, which helps to drive greater personalisation. Tis results in key features such as generating automated client emails that are hyper-personalised and can help drive sales, or instantly creating PowerPoint reports based on company figures. It’s like having a super-smart virtual assistant right at your fingertips.
Emerging trends and technologies? Tere are two big megatrends that are stealing the spotlight right now. Firstly, the platform approach is going mainstream. When we think of platforms, we think of the big Tech Giants but now this approach can be adopted by businesses of every size. Businesses can centralise all their data and services through solutions, such as Dynamics 365 and the Power Platform. Tese platforms serve as all-in-one hubs for various business teams, fostering collaboration and centralising customer data. And then there is the AI chat. Once you have got all your data
neatly organised on that platform, it is like a buffet for AI models. We are just getting started with AI, especially in areas like sales and customer service. Microsoſt’s Copilot concept is already a cool thing, and it’s only going to get better, helping us work smarter.
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