industryopinion
Switch on before the switch off
Jon Selway, VP of channel sales (EMEA) at Aryaka explains why the UK channel is a hotbed for SD-WAN opportunities.
A
s the UK moves away from legacy connectivity technologies such as MPLS and copper broadband services, the opportunity for channel businesses
to support their customers in realising their digital transformation goals has never been greater. And, with more and more aspects of
doing business now being performed in the digital world, businesses need to centrally manage and orchestrate their increasingly complex network topologies to enable greater levels of business agility and operational efficiency while strengthening the protections against the ever- evolving threat of cybersecurity attacks. Thankfully, SD-WAN solutions
can facilitate those aspects in improving network management and are already gaining in popularity among forward-thinking UK Enterprise and SME organisations. Here’s why. In the run-up to the 2025 switch off,
“In the run-up to the
Seamless deployment Integrating new connectivity services and deploying network policies across those new connections becomes super-simple via a central platform that accelerates the transition, for example, ensuring that managed firewalls and integrations into existing cloud services, are transferred seamlessly.
2025 switch off, multi-site businesses face a tough
challenge, organising and facilitating the upgrade of
multi-site businesses face a tough challenge, organising and facilitating the upgrade of multiple services, especially PSTN-based voice services and FTTC connectivity, with SD-WAN platforms making that transition simpler in several ways:
multiple services, especially PSTN- based voice services and FTTC connectivity, with SD-WAN platforms making that transition simpler in several ways.”
Application performance and latency Various technologies and service aspects within best-of-breed SD- WAN platforms, such as data compression and directing traffic across a private L2 core network, ensure that current connections are truly optimised, providing real-time visibility into key metrics such as latency, packet loss and bandwidth usage. This is vital, no matter whether the business in question is
a global organisation or a nationally-focused Enterprise with multiple sites spread across the UK. In both scenarios, ensuring that all the various Last Mile services can be managed and optimised in a central location.
14 | January/February 2024
Optimising international enterprises The UK has long been an international hub for business, attracting organisations with a global reach. Ensuring those international enterprises have the most efficient processes is key when competing on a global stage, and SD-WAN solutions can deliver the
best possible user experience worldwide.
Superior QoS
Leveraging an SD-WAN provider’s core network, such as Aryaka’s, ensures
global businesses experience the lowest latency,
jitter and packet loss, helping to keep teams productive and collaborative, especially when accessing data stored around the world for example, with best-of-breed SD-WAN solutions enabling businesses to reduce latency to under 30ms worldwide.
Hands-off compliance Especially in areas such as China or the Middle East, where geopolitical stresses may add to challenges around data transmission, cybersecurity and compliance, the best SD- WAN vendors will leverage their footprint and operational experience in those geographies to help ensure customer businesses can balance compliance and local regulations with application performance.
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