2024 Predictions
demands of AI optimised servers, and cloud servers which are processing for the multitude of cloud-based applications. “Where once a complete replacement would have seemed
straight-forward, companies will be under pressure to find more economical and sustainable routes to achieving a better outcome. Tis will lie in upgrading – from HDDs to SSDs, for example, to gain a performance boost and process data faster, and when it comes to memory, by improving multitasking and extending the life of systems. A memory upgrade will be a highly economical and easy option for gaining improved performance this year.” Ralf Jordan, vice president channel EMEA at Lenovo adds:
“In 2023, the work of a traditional corporate reseller, that buys, enhances and sells products, still exists but alongside new, evolving ways to work. Cloud service providers are increasingly taking over some of the capacity, as business requirements that historically were done in a data centre are moving to the cloud. “Tis is changing the role of resellers who are now helping to
create or manage cloud infrastructure, and delivering solutions that empower customers to enjoy the benefits of hybrid cloud. Resellers will increasingly play a critical role in managing digital transformation projects and offering customers the choice of multiple cloud vendors. “Edge computing offers a new chance for channel partners to
deliver specialist solutions to sectors that are hungry to bring the computing to the data, rather than vice versa. Tis technology is considered the backbone of modern digital transformation, and as a result will be an increasing presence in the channel in the coming years. “Over the next couple of years, compute power will move
significantly to the edge, eliminating the need to send data off-site. By processing and computing at source, edge enables real-time decision-making, with benefits felt across all aspects, from improved customer experience in retail to helping telecom providers to virtualise network functions. “Given its increasing importance to a multitude of sectors, channel
partners are already spending significant time and money to pick the right technology suppliers for edge projects. For channel partners, this is a golden opportunity to deliver specialist solutions that enable edge computing, and this is only going to grow as more sectors embrace it.”
Corey Nachreiner, Watchguard
22 | January/February 2024
Securing tomorrow, today Te need for security is ever-evolving and it’s tough to keep up, never mind elevate it as Keefe says: “Te ability of companies to mitigate against the relentless and cunning hacking attempts being made on sensitive and private data is one of the key factors that will determine success this year. Tis means relying on advanced AI algorithms to proactively identify and neutralise threats and implementing Zero Trust architecture which works on the premise: trust no-one, not even insiders.
“When it comes to protecting devices that are on the move due
to hybrid working, organisations will start opting for methods that ‘air gap’ data, such as USB drives and other storage devices designed for the transportation of data. However, unless these devices are encrypted, information can still be extracted by cyber criminals, and even those encrypted with a soſtware solution will be unable to withstand a brute force attack (repeated attempts at breaking a password). It can take just moments to overcome a common password and even more complex passwords can be cracked in a few hours. “We anticipate that 2024 will be a big year for storage, not just for
enterprise-grade, but even military-grade drives, that are designed to resist the most dangerous and determined cyberattacks. Te key to protection lies in their hardware-based encryption which uses a dedicated processer physically located on the drive containing a random number generator to create an encryption key. Tis can be opened with a user’s password. Soſtware-based encryption will also grow in popularity however, in this case, it shares computer resources to encrypt data with other programs on the computer and the user’s password is the encryption key that scrambles data. Tis means that the encryption is only as safe as the computer.” Tere are opportunities here as Corey Nachreiner of Watchguard
says: “With approximately 3.4 million open cybersecurity jobs, and fierce competition for the talent that is available, more small- to midsized- companies will turn to trusted MSPs and MSSPs to protect them in 2024. To accommodate growing demand and scarce staffing resources, MSPs and MSSPs will double down on unified security platforms with heavy automation using AI and machine learning. “Virtual and mixed reality (VR/MR) headsets are finally
beginning to gain mass appeal. However, wherever new and useful technologies emerge, criminal and malicious hackers follow. In 2024,
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