Retail Analysis
growing area of concern, particularly as only 52% of their encrypted or destroyed data was recoverable after these attacks. Furthermore, the vast majority of organisations only back up their
data once a week or once a month – and sometimes as little as once a year. In a 24/7/365 world, this clearly isn’t going to cut it in terms of effecting a swift recovery even against ‘normal’ IT hardware, software and communications outages. It is woefully inadequate when trying to protect organisations against, or recover them from, cyberattacks and ransomware.
Embracing a modern data protection solution Modern production environments – where data can live in virtual, physical, cloud, SaaS and Kubernetes ecosystems – need modern data protection. A single data platform that automates the entire process, so that organisations can backup files, folders and systems regularly and without human intervention, ensure testing is taking place on a regular basis and that can orchestrate immediate recovery without placing additional pressure on already strained IT and security teams. Especially if companies can also achieve the lowest possible operational overheads and add value to business and IT functions alike. Having identified the type of solution required, a fundamental
step in developing a tailored robust backup and recovery strategy is knowing exactly what data is ‘mission critical.’ Also, how soon the data needs to be recovered, and how recent said data needs to be in order to resume ‘business as usual’. Firms must recognise that not all data is equal as this will inform recovery priorities and data storage approaches. Once they’ve identified their Recovery Time Objectives (RTOs) and Recovery Point Objectives (RPOs), they can develop the secure backups that will be an integral part of the wider business as well as cyber-resilience, rapid recovery and continuity strategy. End- user firms can then have confidence that they can fend off cyber- attacks and that robust data recovery is available to them.
How the channel can help – talent and expertise With over 35,000 active partners and 450,000 end-customers serviced by our ProPartner network globally, Veeam’s channel gives businesses access to unrivalled expertise and knowledge. The network is a mix of very different partner profiles and roles representative of the wider channel IT sector: e.g., VARs, cloud and service providers, SIs and more. This means that whatever data protection challenge or issue an organisation has, it won’t be new, and by working with the channel a solution can be crafted to that firm’s specific needs. 59% of global organisations said they’d find it
difficult to respond to a cybersecurity incident due to widening cybersecurity skills gaps – an increase of 26.2% on the previous year. Such lack of expertise is making it harder for organisations to identify and put adequate data and cyber protection in place, as well as increasing their risk and likelihood of suffering security breaches and compromised recovery. The experience
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mentioned above is good news for the channel which is in a strong position to address this growing issue as they are able to fill talent gaps with the right expertise. Organisations are then free to outsource more of their data protection requirements so they can focus on other business priorities. In addition, vendors often encourage channel partners to develop
competencies and to partner with one another too. While organisations are increasingly interconnected, the deep skillset of the channel ecosystem and the ‘partner with partner’ approach means they can become even more of an enabler when it comes to helping customer organisations achieve digital transformation projects that have modern data protection baked in. This will help to solve the data security and backup challenges many firms face. Channel partners can help organisations build resilient infrastructure and recommend more mature security programmes as well as help to design and implement them. Such support is invaluable given the complexity and severity of the threat landscape and cybercriminals’ relentless pursuit of new attack vectors.
Building a collaborative and secure future With cyberthreats like ransomware, it’s not a matter of ’when,’ or ‘if ’ companies will be affected, but ‘how often’. Keeping up with expanding threats alone is no good. Anticipation and ensuring immediate, fast recovery from a secure, immutable data source is the vital defence. In a complex, interconnected world, vendors and the channel must work together to help their customers to build a chain of cyber resilience. Having resilience through data security, recoverability and
freedom across and throughout the IT environment brings significant business opportunities – for end-customers and the partners who support them. Modern data protection helps companies maintain data availability and agility to make the most of their digital transformation programmes and adopt new ways of working for competitive advantage. The channel is integral to that process, helping customers close their availability, protection and skills gaps via the support, expertise and solutions partners deliver.
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