thebiginterview
Who provides services for the
service providers?
Synaxon introduced the concept of the Master MSP into the UK towards the end of 2022. Here, Markus Rex, head of managed services at Synaxon explains exactly what a Master MSP is and how it could benefit partners and resellers.
What exactly is a ‘Master MSP’? A Master MSP is a service provider for service providers. ‘Traditional’ resellers transitioning to managed services and smaller MSP businesses won’t always have the resources to set up and deliver specific types of service, such as managed backup. A Master MSP provides those services on the MSP’s behalf. But while we deliver the services to the end-user organisation, the MSP will always own the day-to-day customer relationship. Tey will always be the first point of contact and account management – we quietly operate in the background.
Why do we need Master MSPs? As noted above, some MSPs may still be transitioning or developing their business. Partnering with a Master MSP is a great way to get your managed services business started. It means you don’t have to take any investment risk or make decisions or commitments in
terms of which vendors you want to work with. Plus, you can build new revenue streams while continuing to manage your existing customers and business. And right now, the shortage of skilled workers makes finding and retaining talented people who can deliver services even more challenging. Tat problem goes away if you place the responsibility for carrying out routine IT processes to a Master MSP like Synaxon Managed Services.
What kind of partner needs a Master MSP? Would they be businesses that are just starting out as MSPs? Or resellers who are already offering some managed services and either need additional capabilities / offerings or capacity? It could be any or all of these. Fledgling MSPs who need time and help to build a broader services portfolio might want to work with us either while they develop their own capabilities or so they can avoid having to develop those core managed services. Tis approach can be particularly suited to an MSP that has specialist skills or is focused on a vertical market. It allows them to use us as a foundation on which they can continue to build their own expertise and differentiation. In other scenarios, businesses may want to use us to add to their portfolio, drive higher margin retention, or explore new markets.
What would a Master MSP do for its MSP partners? And what exactly do you offer? Migrating to or building a managed services model can be complex. We have made it easier by making available all the tools and resources a partner will need to make that transition. We offer out-of-the-box services, pre-configured and ready to switch on. Tese include managed Remote Monitoring & Management (RMM), Managed Antivirus, Managed Backup, and Managed Endpoint Protection. We also have a device-as-a-service offering, Managed Workplace.
18 | April 2023
www.pcr-online.biz
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