Retail
How SME’s can make a big visual impact
Samsung Display’s business development manager, Henrik Hansen, discusses the retail sector and how small and independent retailers can utilise display solutions to their advantage and offer an enhanced customer experience to encourage footfall.
How are digital display solutions developing to keep up with the evolving retail space? Retailers are recognising that in order to create an outstanding retail space, they need to put the customers’ aspirations first. I see this as putting an emphasis on the customer experience overall and creating a setting that engages with its audience, tells a brand story, one that generates trust and ultimately, a loyalty with its visitors. Retailers also recognise their venues should be a destination you’d visit to be inspired. Digital signage integration brings to life the omnichannel strategy and it theoretically considers the shopper experience, one that is vital from the
outset. Retail spaces have already evolved greatly and it’s up to retailers to be creative and let their screens become part of the design plan. LED is one way to make this happen successfully due to its customisation in terms of size and aspect ratio.
What are the top trends in digital display? How will digital display evolve over the next twelve months? I think customers that interact with social displays is a trend that’s set to continue and it’ll likely improve as time goes on. These types of displays allow customers the ability to share posts, tag stores, and to a greater extent, develop a crucial allegiance with the shop. There’s a sustained interest in Lift-and-Learn solutions as well, with many retailers still opting for the technology. The way it activates product specific content on screen, simply by touching or picking up a product sample, continues to be a great way for people to explore products. It’s a tried and tested formula that works and is a popular choice for stores, not only because it can be used to promote products, but it can bring to attention in-store deals that could otherwise be missed, or overlooked first time round. It’s a growing trend because it serves retailers by collecting information on which products have seen customer interest and how it converts to sales. We’re noticing that digital solutions are being embraced by smaller
businesses too. It’s no longer just the choice of major retailers. As they follow suit and opt for them, it proves the retail sector is a fierce and competitive place, with many acutely aware and recognising the importance of attracting customer attention to drive footfall. It’s a must for
40 | April 2023
www.pcr-online.biz
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
