Retail
What’s NXT Space?
Val Vacante, VP, solutions innovation at Dentsu takes us behind the design of Dentsu NXT Space, a metaverse collaboration with Dentsu, Microsoft, LinkedIn and
HeadOffice.Space where brands can test, learn and explore opportunities
presented by web3, the metaverse, generative AI, XR, and everyday web tools to prepare for what’s next.
M
any brands and businesses are still assessing how to take advantage of the huge opportunities presented by
Web3, the metaverse and emerging technologies overall. Some of the biggest challenges brands have faced are designing the right experience for consumers and the right cadence on the right platform for their brand. Sixty-two percent of high-growth companies plan to invest in technologies that lead to
higher rates of innovation, compared to 54% of other companies. Additionally, according to Gartner top drivers for innovation today include enhancing customer experience (53%), driving revenue growth (53%), and developing new products and services (45%). Broader strategic issues such as talent retention, understanding consumer behaviour and supply chain issues remain CMOs’ top concerns. At Dentsu we teamed up with Microsoft, LinkedIn and HeadOffice.
Space to showcase what can be achieved in critical business areas such as learning and development, research and development, retail, customer service, community, team building and culture. We are helping brands explore opportunities by providing the ability to
embracing new technologies, exploring new avenues for engagement, experiment and rapidly evolve ideas. We’ve reimagined ‘real-world’ use cases in a virtual setting where brands can explore new technologies and test everyday web tools to more rapidly realize growth opportunities. We are helping brands in five key areas including immersive learning
and development, connected community and team building, virtual test labs, virtual showrooms, amplified assistance and customer service.
Increase efficacy, empathy, and engagement Immersive learning is four times faster than classroom training, saving
38 | April 2023
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52% in cost with 275% of participants more confident and willing to take action after training. Our immersive learning and development experiences are designed to increase efficacy, empathy and engagement for new team members and employees. We help brands make accessible and engaging training experiences to power up new starter inductions, employee training and development, and gamified gatherings for a more inclusive and connected workforce.
Build community, culture, and connections 72% of employees say it’s important for them to feel part of a community at work. Living where your community lives, moves, plays, and shops has never been more important for communities and teams in the physical and
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