News
Qualtrics and Twilio introduce a no code connector
QUALTRICS AND TWILIO are expanding their partnership and introducing a new no code connector that allows real- time data sharing and integration between the Twilio Segment customer data platform (CDP) and Qualtrics’ Experience iD (XiD). The combined view of operational engagement data like content engagement, purchases, user logins and cart abandonments in Twilio Segment with qualitative sentiment data like customer satisfaction and effort scores in XiD creates richer customer profiles and more actionable insights. Recent research, commissioned by Twilio, found that 62% of consumers expect personalisation, saying that a brand will lose their loyalty if their experience is not personalised — meanwhile, 49% will become repeat buyers if personalisation is offered. Empowered by this new integration, brands can use a unified combination of customer behaviour data and overall sentiment data, to create differentiated, personalised experiences that exceed consumer expectations. Organisations often have important data scattered across multiple systems owned and managed by different teams. Disjointed data leads to an incomplete understanding of how to effectively root out poor experiences or inefficiencies within a business process or customer journey. Connecting disparate data sets in Segment and XiD in real-time would previously take weeks of expensive technical work to set up. Now, viewing these data sets together allows businesses to evaluate and respond to customer inquiries more efficiently and improve customer satisfaction and loyalty. This is the first Qualtrics connector to a CDP that provides a no- code integration. This new connector builds on previous Qualtrics and Twilio integrations that make it easy to capture instant feedback via SMS or WhatsApp or automatically send Qualtrics Delighted surveys and sync response data in Twilio Segment.
Agilitas’ new leadership to
drive ambitious growth plans AGILITAS IT SOLUTIONS, has announced its direction for the next three years, placing customer experience transformation at the heart of its growth strategy.
As part of this transition, Agilitas has appointed Mark Dixon as Chair. This news follows the departure of Shaun Lynn. Mr Dixon is highly experienced with over 25 years in manufacturing and distribution businesses. He has also run both public and private equity-backed companies with turnovers ranging from £55 million to £400 million. Collette De Gioia has also been promoted to finance director. With extensive experience working in the IT and services industry, De Gioia will be heading up Agilitas’ finance team following the exit of Steve McMullen. In this role, she will be responsible for setting future targets, allocating resources, and creating action plans to meet Agilitas’ business objectives in line with its three-year growth strategy. This news comes during a transitional period for Agilitas, as it also sees the departure of Richard Eglon, chief marketing officer and Mike Cummins, solutions director. John Hayes Warren, chief revenue officer at Agilitas, will lead the growth strategy for Agilitas. He concludes: “It’s not an overstatement to say that 2023 is a pivot point for many channel organisations. As a business, this change is part of our progressive growth strategy, and we are working with our people and partners to continue to define a strong purpose, vision, and service portfolio.”
Allied Telesis confirms its commitment to channel partners at 2023 EMEA Partner Conference
ALLIED TELESIS has concluded its 30th EMEA Partner Conference and Awards, which were held from the 23 to the 25 of February in Porto, Portugal. Over 60 Partners from across Europe and the Middle East joined members of the Allied Telesis management team including Dr Sachie Oshima, chief executive and chair of Allied Telesis, and Tim Hopkins, chief operating officer of Allied Telesis. At the conference, delegates were updated on the latest Allied Telesis Wi-Fi 6 solutions, which are ready for tomorrow’s emerging needs; the launch of Auger, a new remote IT infrastructure monitoring service; and all upcoming channel marketing activities planned for 2023. Delegates also heard from Graham Peck, data security manager at Leeds United Football Club who emphasised the importance
www.pcr-online.biz
of working together with Allied Telesis Platinum Partner, Netprotocol and Allied Telesis, who deliver a secure and resilient network offering excellent performance and peace of mind. The morning conference was concluded by Dr Oshima who confirmed her commitment to all delegates: “As chair and CEO, I am committed to increasing the global presence and growing the market share at Allied Telesis. I am committed to supporting our partnerships and strengthening our relationships. I am committed to developing quality networking solutions that exceed our customers’ expectations and anticipate market needs. I am committed to finding new markets where our products command value and this is my pledge.”
April 2022 | 11
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
