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E-Bike Positive Launches Second Phase of Audits NEWS HUB


campaign has now opened the next phase of audits for brands seeking E-Bike Positive status. Verified E-Bike Positive status gives consumers confidence and provides stakeholders with a clear benchmark for good practice. All participating brands meet legal and industry expectations for the responsible procurement and sale of safe, road-legal e-bikes. This means when customers buy a new e-bike from a verified brand, they can be confident it has been safety tested and is fully UK road legal.


campaign says now is the time to ‘join them and show customers that your e-bikes are safe and road legal.’ The audit involves a site visit by the


In the first phase of the scheme, 33 brands achieved E-Bike Positive verification, representing over 80% of reputable e-bikes sold in the UK. The


Bicycle Association’s auditor to the UK manufacturer or importer, and uses a standard template to evaluate the brand’s compliance. All e-bike brands with a presence in the UK market are welcome to participate.


To find out more about getting your brand audited, get in touch by emailing: tom@bicycleassociation.org.uk


Columbus Components Confirms Ison Distribution as UK Distribution Partner


FFWD strengthens UK presence with Adaptive DCS partnership


(FFWD) has partnered with Adaptive DCS to establish UK-based warehousing and logistics for the UK market. UK dealers will soon be able to order


FFWD wheels and spare parts from local stock, with next-day delivery, significantly reducing lead times for UK dealers. Warranty and servicing will also be handled in the UK via Adaptive. Stock is expected to land in the UK within the coming weeks, and FFWD’s UK team is on hand to talk through what that means for individual accounts.


Dieter Pullan and Richard Staton will continue to play a key role in supporting FFWD dealers across the UK and Ireland. Dieter will cover the south, with Richard in the north, Scotland and Ireland.


 has announced a new distribution partnership with Ison Distribution for its carbon components in the UK.


The Ison partnership lands at a key moment for Columbus Components: the brand has just entered the wheel category with three full-carbon models, Cento, Spirit and Gara. Four new lightweight integrated handlebars are also now available, alongside three new carbon forks, joining an established range of headsets, forks, handlebars and


accessories sold through both B2B and B2C channels.


For more information, please visit: www.ison-distribution.com, contact your local ISON account manager, or email: sales@ison-distribution.com.


Upgrade Bikes Announces UK Distribution Partnership with Kenda Tyres


 will now distribute Kenda Tyres, adding the brand to its portfolio of brands available to its UK dealer network. KENDA develops tyres for nearly


every cycling discipline, from road and gravel to trail, enduro, downhill, BMX, and urban mobility – hitting key price points at every level. The new KENDA tyre range will be available to UK bike shops through Upgrade Bikes. 


For more information, contact your Upgrade account manager, or call 01403 711611 or go to: www.upgradebikes.co.uk


www.bikebiz.com


October 2026 | 7


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