FEATURE
different decisions, before considering how that knowledge could be applied to employees’ professional roles. The training has since become mandatory for new
employees. Apidura has also worked with Shift Cycling Culture to extend carbon literacy training into its supply chain. In 2025, this was rolled out to suppliers, and in 2026 it has been extended to tier-two suppliers. The company’s product-level carbon measurements have
already resulted in changes beyond the products themselves. One significant reduction came from working with a factory to move towards solar power. Other decisions are less visible. Apidura has considered
how to reduce its website footprint, for example by compressing files or looking at how and where it is hosted. Carbon literacy also affects customer service decisions. Rather than having a product returned when something breaks, the company tries to send a spare part, avoiding additional transport emissions. However, carbon alone doesn’t tell the whole story. As
a certified B Corp, Apidura also considers issues such as water consumption, biodiversity and harmful chemicals through its supply chain.
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Fahey explains that carbon measurements remain a good
starting point for building collective understanding and providing reference points. The same principle informs Apidura’s approach to
recycled materials. Although recycled content can reduce environmental impact, Fahey says the quality of recycled materials can still be inferior to virgin materials in some applications. For Apidura, product longevity remains a priority.
‘If nobody’s choosing your product, then you’re not going to have any impact,’ she says. The company therefore uses recycled materials selectively, in components where durability is not compromised.
Introducing impact receipts From October 2026, when a customer, whether an end- consumer or a retailer, purchases a product from Apidura, they will receive an impact receipt communicating the carbon impact of their purchase. Until September 2026, Apidura’s website featured
product-level detail on cradle-to-gate carbon emissions (emissions up to the point the product leaves the factory
October 2026 | 49
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