FEATURE
a lighter and more minimalist approach, allowing riders to take the bike they already owned off-road without racks and panniers.
A different approach to growth To this day, Apidura remains owned by Fahey and her partner and has taken no outside capital. Fahey considers this instrumental in allowing the company to stick to its core values without compromise. Part of Apidura’s ethos is to make sure that the jobs it
creates are stable, pay living wages at the minimum, and create products that genuinely add something to the world of bikepacking, as opposed to simply trying to do the same as competitors. Apidura currently has 20 people based in London and six in France. Fahey says the company does not want to grow its team beyond what it can sustainably support, and that creating really stable jobs is the priority. The flip side of this is that staff can be stretched at times of high activity. ‘We don’t want to be a business of a particular size or
achieve a certain growth target,’ says Fahey, adding that Apidura’s vocation is to make the bikepacking experience better.
Apidura has never operated end-of-year sales or other major discounts. It does not have seasonal product ranges, instead taking an iterative approach to product development. The same bag may have slightly different
features from one production batch to the next, without being relaunched as the next must-have item. Over time, these incremental improvements can produce visible differences in a product, but Apidura does not use them as a reason to encourage customers to replace existing equipment. ‘We have the luxury in 2026 to serve a global market. There’s no need to try to grab more if it’s going to have a negative outcome from an environmental standpoint’.
Building carbon literacy Apidura started tracking its carbon footprint in 2019, initially measuring Scope 1 emissions (direct CO2 emissions) and Scope 2 emissions (indirect emissions linked to energy use). In 2020, it began purchasing offsets, while in 2021 it expanded its measurements to include Scope 3 emissions (other indirect emissions) and added product-level carbon measurements to every product’s page. ‘The reality is most of us have a lot of blind spots in terms of our own behaviours as businesses, as individuals, and the impact that different team members can have in decisions,’ says Fahey.
In 2023, Apidura delivered team-wide carbon literacy training through the Carbon Literacy Project. The aim was initially for everyone to understand the fundamentals of Scope 1, 2 and 3 emissions and the relative impact of
48 | October 2026
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