BRANDS
MAKING WAVES
Pivot is an ultra-desirable MTB brand hoping to make its mark on the UK. BikeBiz caught up with sales specialist for Pivot Alex Smith
P
ivot bikes may not yet be a common sight on the trails and bike parks of the UK - but that is going to be changing very quickly.
The US-based brand, which specialises in the highest end mountain bikes, recently joined the Saddleback portfolio, as it has increased its focus on the UK market. With a new distributor in the UK, a new president in Bryan Mason who was promoted in 2022, and the launch of some exciting new bikes, Pivot is well-positioned to take the UK’s performance MTB market by storm. To find out more about the brand and its plans, I visited the Saddleback house show, held at the distributor’s HQ just outside of Bristol, and spoke with sales specialist Alex Smith.
Know your worth The first thing a potential customer or retailer might notice about a Pivot bike is the price - they’re not cheap. For a short-travel trail machine like the Pivot Trail 429 Pro, you’re looking at forking out around £8,200, while the newest
48 | October 2023 Pivot sales specialist Alex Smith
addition to the Pivot range, the Pivot Shuttle LT starts out at £10,000.
But Pivot is not shy about its pricing,
instead the brand is keen to shout about the quality of its products, and the significant amount of research that goes into manufacturing processes and into each component selected for a Pivot bike. “Our brand pillars are relentless, aspirational, and welcoming,” said Smith, explaining the Pivot philosophy. “In the relentless aspect, we’re always chasing the next leading edge, so whether it’s making a revision to a current model, or deciding that we’re going to add a model to the lineup, we’re looking for the next best thing we can do to give riders the best experience. “We make very expensive bikes, because the manufacturing process is so involved and complicated.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
