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APPOINTMENTS This month’s movers and shakers throughout the cycle industry...


excited to see where we can take the bike brands in the coming years. We’re certainly not short of ideas or opportunities here.” 


Amazon Web Services and spent 22 years at Accenture as their chief architect and group technology officer for IT. 


James Olsen, Sportline


Sportline has announced the return of James Olsen to the business in the newly created position of creative lead. As product and brand manager for


Genesis bikes in the mid to late 2000s, Olsen was a key figure in launching Genesis as a brand in its own right after its debut as a sub-brand of Ridgeback. Part of that process was the design, production and launch of the Croix de Fer model, a bike conceived as a way to define the Genesis brand. This new role will see him take point on brand direction and long-term planning for all the Sportline brands – Genesis, Ridgeback, Adventure and Saracen. His 20 years in the bike industry


and extensive experience not just with Sportline but other well-known names like Evans Cycles, Pure Electric and Cycling Sports Group will help shape Sportline’s future product development. Following his appointment, Olsen said


“It’s great to be back here working on brands I know well. “There’s been so much change in the trade and in cycling generally over the ten or more years since I was here last but Madison and Sportline have remained at the top of the UK bike industry and I’m


www.bikebiz.com Lisa Peppel and Joe Chung, SRAM


SRAM has expanded its senior leadership team, including an internal promotion to lead its quality group, along with the addition of an information technology vice president. Lisa Peppel has been promoted from quality engineering manager to VP of quality, replacing Otis Hayes, who has led SRAM’s efforts since 2016. Joe Chung will lead the IT team across all of SRAM’s 18 global locations as started as SRAM’s first VP of IT. Ken Lousberg, SRAM CEO, said: “Both of these roles are at the core of SRAM’s future growth and leadership in the industry, and we are so incredibly fortunate to have two amazing and inspiring leaders like Lisa and Joe.” Peppel joined SRAM in 2014 as a product development quality engineer. Before that, she spent 12 years at General Motors, serving various quality-focused roles. Chung was previously the general manager for Industry Solutions at


Charlie Gleeson, FreeNow


FreeNow, Ireland’s multi-mobility app, has announced the appointment of Charlie Gleeson as the new general manager for the Irish market.


Gleeson will be responsible for leading


FreeNow’s business in Ireland and delivering its strategic ambition to continue growing the scale and diversity of FreeNow’s mobility offering for people across the country. As general manager, Gleeson will lead


a team of more than 35 professionals in Ireland and oversee the continued rollout and expansion of FreeNow’s mobility offering.


Before joining FreeNow, Gleeson was the CEO and founder of Irish micromobility start-up Zipp Mobility, until it was acquired by Zeus Scooters earlier this year. During his time with Zipp Mobility, he was responsible for launching e-scooter and e-bike services in 10 locations across Ireland, the UK and Poland. 


October 2023 | 39


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