ADVERTORIAL


EBCO IS BACK F


NEW RANGE


With 13 years’ experience as a dedicated e-bike manufacturer, EBCO knows a thing or two about product development and customer requirements.


With that in mind, the company has streamlined its product offering to fit into three categories: Urban, Adventure


After a short hiatus, British electric bike brand EBCO is fully relaunching itself for a new era. Here’s everything you need to know.


SPONSORED ARTICLE, IN PARTNERSHIP WITH EBCO


ollowing a temporary pause in operations during the pandemic, British e-bike brand EBCO is returning stronger than ever before.


The fresh start, supported by investment from TVS Motor Group, sees the company launch an exciting new range of e-bikes, a new brand identity, a revamped and refined website and welcome new team members with a wealth of experience. Chris Needs, Head of EBCO, and Josh Charteris, Head of Product Development and Procurement, take us through the new range and explain how the company is supporting IBDs through their click and collect service.


and Street. The new range is designed in Britain with function in mind and represents significant improvements in technical features. “EBCO e-bikes are challenging the status quo within the current market with our new range of products offering consumers a premium quality experience at an accessible price point,” explained Charteris. “With an unwavering commitment to the consumer,


28 | October 2023


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