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With our high performance cleaners and Bike ceramic


coating, cleaning couldn’t be easier. Whether you are the bike in the shower cleaner, the quick once over ready for the next ride cleaner, or like to get in for a full detail clean, Gtechniq Bike is for you.


What makes your products unique – How can Gtechniq benefit dealers? Our main USP is our Bike Ceramic coating. The main purpose of the coating is to stop dirt from sticking to the surface. This not only keeps the bike cleaner for longer but in turn, makes cleaning so much easier. Unlike wax or silicone sprays, the ceramic chemically bonds to the surface, and on one application, has a lifespan of up to two years. In short, it lowers the surface energy and acts like a non-stick frying pan, so after a dirty ride, you can simply rinse off the excess dirt. Stubborn dirty areas can be softened with our Bike Clean allowing for an easy non- contact wash.


Using a brush and scrubbing away at the dirt is just like taking sandpaper to the frame. Adding scratches and swirl marks which in time will dull a gloss finish and highly mark a matt frame. Our products are designed to do the dirty work, to simplify the cleaning process and prevent any unnecessary marks. Bike Wash is one of my favorite products, it offers outstanding performance and brings back that new bike day look. Although the coating is simple to apply, we see consumers who would still rather pay to have it applied by a professional. As a result, dealers are upselling an application service, be it on a new or used bike. Offering Gtechniq Bike products could set your dealership apart from competitors. Customers might appreciate the option to invest in premium products for their valuable bikes.


What sort of feedback have you received from the industry?


The feedback so far has been amazing, and I am confident that will only continue.


When we launched, I wasn’t sure what to expect. Our first public appearance was at the Cycle Show in London and straight away we had people who knew of Gtechniq from the auto world that were very excited to hear that we now have a bike line. From this we have developed a nice partnership with Propain Bikes UK. Since then, the brand has grown strength to strength. The products speak for themselves and when people get to try out the range, they have nothing but positive feedback. I think at first, some thought it was just another cleaning product. This judgment is quickly disappearing as people are now experiencing the Gtechniq magic. We are now getting lots of interest from bike


www.bikebiz.com


manufacturers, bike shops and pro riders. This leads me on to a new partnership which will be announced soon that I am very excited about and can’t wait to share with you.


What are your plans for 2023 and beyond? With upcoming partnerships and brand awareness, our aim is to make the advantages of Gtechniq Bike Ceramic and our maintenance line more widely known. Gtechniq Bike really is a game changer, and what is exciting is that as we continue to grow the bike line, opportunities are coming to us. For now though, we continue with direct sales to dealers in the UK and aim to help stores grow by offering support and training where needed. We have gained a lot of interest from both consumers and


stores from around the world, so we will soon be looking for distribution partners to assist with the growth worldwide of Gtechniq Bike. Watch this space. If you are yet to try Gtechniq Bike, have any questions on the products or are interested in becoming a stockist, please get in touch. 


October 2023 | 43


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