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Gtechniq’s business
development manager, Rob Foster
42 | October 2023
MINUTES WITH...
An established name in the car market, Gtechniq has now jumped head first into the cycling industry. Business development manager Rob Foster catches BikeBiz up on the latest developments
Can you give us a little background on Gtechniq? Gtechinq was formed in 2001, as a car enthusiast, unhappy with the products on the market, Rob Earle and his partner at the time developed a ceramic coating that outperformed waxes that were currently being used. With the ceramic coating and the introduction of cleaning products, Gtechniq soon became very popular. Moving on to 2023, Gtechniq is now a worldwide market leader for car detailing, offering a range of ceramic coatings for paint protection, dirt prevention and outstanding cleaning products.
With our in-house laboratory and partnering with three material surface science universities, we have a true understanding of surface technology that allows us to continue our research and development to offer the best products on the market.
As a premium product, Gtechniq is used by F1 teams and offered direct from dealerships such as Aston Martin, Ferrari, McLaren, Porsche, Zenvo etc. With the bike industry rapidly changing in the past decade,
we have seen bike manufacturers offering exceptional finishes on their frames, be it bare carbon, satin, matt, gloss and on occasions, a mixture of all. These new high-end finishes require high-performing products, and so Gtechniq Bike was born. In 2021, Gtechniq Bike was launched. Using our surface
technology, we now offer a new, full range of dedicated cleaners and ceramic coatings that offer the same high quality as our automotive range.
What area of the market do you target? We do not have a selected area as such, however, being a premium product, it is aimed at the person who likes to care for their bike/bikes and as well as those looking to simplify the cleaning process. With bikes becoming far more advanced and expensive, it is important to maintain and look after your purchase, so no matter what discipline of cycling you do, be it road, gravel, MTB or commuter, Gtechniq Bike offers the next generation of bike care.
www.bikebiz.com
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