BIG INTERVIEW


STRONGER TOGETHER


The Association of Cycle Traders (ACT) is the largest cycle trade membership organisation in the UK and has been promoting cycling for more than 100 years. Daniel Blackham catches up with director Jonathan Harrison


Jonathan Harrison T


his calendar year has seen the face of the bike industry in the UK change. As the trade body for


independent businesses, the ACT has been a source of information, support and advice for many retailers when they need it. “Our work tends to mirror the experience that cycle retail is going through,” said Jonathan Harrison, director of the ACT, “it dictates, to to an extent, what become our priorities.”


“There is no doubt that it has been a challenging year for the sector. The sales peak experienced during the pandemic is over - but that hasn’t come as the shock to the sector that the wider media have been trying to portray. That’s why they’re called peaks. But equally, whilst you shouldn’t get too carried away with the highs, the notion that the market has fallen away completely and that interest in cycling has suddenly vanished is equally unhelpful and untrue.”


20 | October 2023 www.bikebiz.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68