BIKEBIZ AWARDS
BIKEBIZ AWARDS
prices, GCI is aiming to combat the race to the bottom. With a Trustpilot score of 4.9/5, the organisation is committed to providing customer service. Freewheel - E-commerce website Freewheel has been designed by Madison to help maximise sales for bike shops without impacting time and resources. Now five years old, Freewheel works with more than 400 local bike shops. Cytech - Cytech is a technical skills provider for the UK
cycle trade. Cytech has recently expanded to six UK training centres in the UK, and now has five training locations in Australia, alongside established centres in Canada and South Africa. Push - Push is an e-commerce solution provider that
aims to offer cycling retailers, brands, and suppliers with a seamless platform. Having grown 40% in the past year, Push is increasing its number of UK retailers using the Push platform.
bike.rent manager - B2B SaaS specialist
bike.rent manager offers inventory reservation systems for bike rental businesses. With origins in the UK and now with a global presence, BRM has aimed to revitalise bike rentals and demo operations. In 2023, BRM launched
bike.rent (B2C), helping connect consumers worldwide with rental bikes.
INCLUSIVITY BikeBiz Woman of the Year Amy Marks, Parcours - Since joining Parcours in January 2022, Amy has transformed the marketing and PR operations of the wheel brand. Leading multiple product and partnership launches, Amy has helped grow the brand in terms of overall awareness and market position. Kim North, Mondraker - Kim is a well-known and highly experienced sales manager for Mondraker, who lives and breathes cycling. She spends hours on the road to visit stores in the north of the country, and spends her spare time riding anything with two wheels. Jo Penny, Our Media - Jo has been supporting and servicing the entire bike industry through the undeniably tricky period for the industry. Helping brands with media solutions, advertising ideas, and general support, Jo has plenty of experience and genuine enthusiasm for the industry.
Amy Hunt, Mi-rider - Amy Hunt previously represented Great Britain during her racing career, before entering the cycling industry as a sales rep more than 15 years ago, at a time when there were very few women in the industry.
www.bikebiz.com
Since 2019, she has worked for MiRider, helping to grow the brand’s UK dealer base. Caroline Goward, Scott Sports - Caroline Goward is a long-standing member of the Scott family, and helps deliver a second-to-none sales strategy, helping support bricks and mortar dealers. Caroline is responsible for key accounts and the southern area of the UK, but she is also responsible for helping deliver knowledge and support to the dealer network.
Diversity champion Bee Pedal Ready CIC - Bee Pedal Ready CIC is an organisation that provides a safe space, primarily for women, to learn, repair and ride bikes. As a black-led organisation, Bee Pedal aims to be part of the change in diversifying the cycling sector. The bike mechanic industry is currently 96% white males, and Bee Pedal Ready wants to change this. BA’s Diversity in Cycling - This Bicycle Association project
aims to unite and align the cycling industry behind a shared commitment to creating a diverse, equitable, inclusive industry. As the trade association for cycle retailers, suppliers, manufacturers and service providers, the BA is uniquely placed to support the industry in tackling these systemic issues strategically and holistically. Wheels For Wellbeing - Wheels for Wellbeing is a
registered charity that works with thousands of disabled children and adults who face barriers to taking part in physical activity.
Informed by life-changing personal experience of disabled trustees, staff and volunteers, the charity is determined to show that anyone can enjoy cycling. Katherine Moore - Katherine Moore is a cycling industry creative who has been persistently promoting a cycling lifestyle for all, while documenting her own riding experience. From mountain biking adventures to bikepacking and gravel rides, through her work Katherine has been striving to make cycling a more inclusive. Julian Gregory, LDN Riders - Julian is the founder of LDN riders, a cycling club for LGBTQ+ cyclists that now has more than 370 members. The club is a welcoming and safe space for all people, regardless of cycling experience.
Cycle Advocacy Award TotalMTB - TotalMTB CIC is a 2X award-nominated non- profit community of bike riders that are helping mental health, inclusivity and the environment through MTB. It
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