NEWS HUB
SELLE Royal Group announces that it has achieved ISCC+ (International Sustainability and Carbon Certification), an internationally recognised standard that ensures the traceability and sustainability of raw materials throughout the entire supply chain. Starting this year, the main products in the Selle Royal range will include ISCC+ certified polymers, produced from renewable raw materials and fossil feedstocks combined through the “mass balance” approach defined by the standard.
chains more sustainable — a concrete way to reduce environmental impact, increase transparency and create new opportunities for the cycling industry,” said Marco Malfatti, Selle Royal Group R&D Director. According to Selle Royal Group, year
“The ISCC+ certification strengthens our commitment to a more sustainable supply chain. We are the first in the industry to adopt this kind of certification, setting an example of how to make products, services and supply
after year, it reaffirms its commitment to inspiring people to choose the bicycle not only as a means of transport and wellbeing, but also as a symbol and a concrete tool for making conscious and sustainable choices, actively engaging consumers in this process of change.
Ass Savers AB becomes Paraply AB
Walk Wheel Cycle Trust
SUSTRANS has become the Walk Wheel Cycle Trust, and with the name change, the organisation has also published its new strategy. Sharing the news via LinkedIn, Walk Wheel Cycle Trust CEO Xavier Brice outlines that the name change reflects shifting roles and changes in the wider environment in which the organisation works.
“Uniting under a new name and a
renewed mission to deliver more joy per journey, more peace per pedal, more smiles per mile. To work with communities to effect change on the ground and evidence the impact to influence policies that push those changes further. It’s grassroots action with added oomph. We call it people- powered movement.”
ASS SAVERS AB, the company behind the Swedish fender brand Ass Savers, is now officially known as Paraply AB. Meaning “umbrella” in the team’s native language, this name change comes after a decade of keeping cyclists dry under a more descriptive moniker. The company says the Ass Savers brand name and product offering remain unchanged. Instead, the shift in title of the parent company signals an opening up to new ideas and potential future projects.
“We’re proud of what we’ve built under the Ass Savers name, and that’s not going away. With Paraply AB, we’re creating room to grow, and we’re excited about the possibilities ahead. Thanks for joining us on our next ride. We know it will be worth it,” said the Paraply Team.
Triathlon Industry Conference Announces Agenda for 2025
THE TRIATHLON INDUSTRY CONFERENCE (TIC25) will take place at Burleigh Court, Loughborough (LE11 3TD) on Monday, 8th December 2025, followed by an evening dinner and networking celebration. At the new venue in Burleigh Court, Loughborough, TIC25 will unite leading voices from across the triathlon industry, including brands, governing bodies, event organisers, media, and
trade. The conference will deliver an engaging mix of presentations, panels, and workshops, creating a truly immersive and thought-provoking
experience. This is designed to encourage collaboration and provide clear, actionable insights to help shape the future of the sport.
Further details about the Triathlon Industry Alliance and TIC25 can be found on:
www.triathlonindustryalliance.com
8 | November 2025
www.bikebiz.com
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