BRANDS


Ben, Iain, great to pick up with you. Keen to hear about the process which leads to you partnering to introduce a new e-bike brand to the UK marketplace. Before we get to the bikes, let’s start with a little bit of background regarding Tiger Cycles. Sure. Makes sense. For those not familiar with us, Tiger Cycles was originally started by our father, Tony, in response to gaps in the market. To this day, the business remains a family business. We’re now a quarter of a century in, and are now run by myself, Rebecca Cameron, and Tom Few. As a business, we built our own warehouses, located in


Lockerby, in 2010, to handle all distribution and internal operations, including bike design, accounts, order picking, and wheel building. Since 2019, we have overseen significant growth, including the business introducing wheel-building machines in 2023- 2024, which also opened up new markets to us.


12 | November 2025


How did your conversation with Messingschlager begin? We already had a supplier relationship, and the wheelbuilding machines are, for use, a high-visibility element of our working relationship. As we discussed opportunities, it was a conversation about wanting to introduce e-bikes into our offering, which led to discussions around Moca. E-bikes were a missing part of our range - we’d previously


been reluctant, maybe hesitant, due to concerns about warranty backup. Now our partnership with Messingschlager, for Moca ebikes, was a natural evolution, given our successful past collaborations. Moca offers us a strong entry point into the e-bike market, which, vitally, comes with reliable support.


Do you see Moca e-bikes as a natural fit for the established Tiger Cycles customer base? Important to highlight here that Tiger Cycles has always


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