FEATURE
have got young kids, so we really breathe it and live it through content and in-store experience. “We did a best of 2025 cargo bike video with the founder of Jimmy’s Iced Coffee. My son did a bit in it, where he was really presenting and really proud of the business and his involvement and becoming a bit of an expert at eight years old. So, that’s really nice.” So, what’s next on the agenda for Fully Charged? There are rumours of a new store opening by the coast early next year (and the location will be announced by Fully Charged in the coming weeks), as well as the potential to expand beyond the brand’s current geographical focal point in the south. They’re even working on an e-bike subscription model to
make owning or borrowing an e-bike a much more wallet- friendly affair. But one thing that won’t change is the current crop of brands Fully Charged works with, and the way they focus on producing content to get people in the door and ultimately, onto e-bikes. “We’re definitely sticking with what we’ve got. Our key
brands, Riese & Muller, Tern, Moustache, Urban Arrow, Gocycle, who are coming and making a comeback, Desiknio, Brompton and Eovolt, who are now UTO, we’ve been doing well with them. “Just because it’s so clear that our strategy works with very in-depth knowledge and content. And once we prove that
18 | November 2025
on camera, people want to come to us because we’ve got the most knowledge, the most stock and the most expertise.” And does Jaconelli feel positive about 2026 and beyond? He says he’s “never been more positive.” “All different industries have picked up over the last three to six months,” he continued. “And we’re feeling there’s a lot of innovation as well this year, over the next kind of two months, with all of the new stuff from Bosch coming out, and a lot of the manufacturers have kind of finally got themselves out of trouble with stock, so there’s not a huge amount of discounting, and they’ve had the bandwidth to actually innovate. “Then there’s some really nice stuff coming out specifically
from Riese & Muller and Moustache that are always way in front of the other manufacturers. And then, you know, the likes of the supermarket brands kind of copy that innovation. “And we’re first in the queue really, already having shot a lot of the content, and being really well represented with those brands. So that’s super exciting. We’re all feeling very optimistic that we’ll have a proper bit of growth. “Our average growth is 37.5% over the last 12 years. And
we feel that 10% is a good start this year. It’ll probably end up being more like 12%. But, yeah, if we can get back to over 20% growth, then we’re laughing, because we can continue to grow and continue to do exciting projects and make more content. So, yeah, really positive.”
www.bikebiz.com
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