BRANDS


‘More Cycling Joy’: How Basil’s IBD-Only Return Highlights Fair Supply Model Retailers Deserve


Recently, BikeBiz was invited to Ulft in the Netherlands to visit Basil’s headquarters and get to know the brand, joining the Madison Sales team to get an in-depth look behind the scenes. Between new product presentations and discussions about the future, we got an insight into what the partnership with Madison means for retailers.


www.bikebiz.com November 2025 | 37


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