EUROBIKE PREVIEW


ON THE CONTINENT


What is the value of Eurobike as a British attendee? Simon Cox shares his thoughts on the event which showcases European cycling trends


E


urobike. That big, German, European, bike show, hosted in the city which the European Central Bank (ECB) calls home – Frankfurt.


Early July will once again see the biggest stand occupied by the ZEG Group (Zweirad-Einkaufs-Genossenschaft) and many of its in-house brands such as: Bulls Bikes, Flyer, Kettler, i:SY and Pegasus.


What do all of these brands have in common? No UK


market presence – and little interest in changing. So what does the show offer British attendees? It’s a fair question, especially when we see the rapidly growing gap between UK e-bike sales and those across large swathes of the European continent – from south to north. My own personal answer to this? A lot. Global brands see Eurobike as ‘the show’ through which to engage a Europe-wide market – yes, we’re included here, even post-Brexit.


‘Engage’ means meeting people, making connections, www.bikebiz.com June 2024 | 7


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