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FAMILY BUSINESS E


BikeBiz catches up with Laura Jones of Espokes


spokes Electric Bikes is a family-run business based in Wincanton, Somerset, founded by Howard, Lucrezia and Laura Jones. With a


combined passion for cycling and a vision for promoting sustainable transportation options, they established Espokes eight years ago. Lucrezia oversees the day-to-day operations of the shop, ensuring excellent customer service and smooth business management, while Howard serves as the chief mechanic, ensuring the quality and reliability of each bike. Laura, in addition to handling all marketing and social media aspects, brings a unique skill set to the team. With her Level 2 certification in instructing cycle training, Laura is equipped to teach Bikeability to children and coach adults to gain the skills needed to cycle confidently on the road. This comprehensive approach


www.bikebiz.com


reflects Espokes’ commitment to promoting cycling as a safe and accessible means of transportation. Together, the Jones family has built Espokes into a


trusted hub for electric bike enthusiasts, offering top- quality products, expert maintenance, and personalised coaching to riders of all ages and abilities.


What type of consumers do you serve? We cater to a diverse range of consumers who share a common interest in cycling and sustainable transportation. Our clientele includes commuters seeking eco- friendly alternatives to traditional transportation methods, recreational cyclists looking to explore the great outdoors, fitness enthusiasts aiming to incorporate cycling into their active lifestyles, and individuals from


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