BIG INTERVIEW


‘THE IBFI NEEDS TO BE THE ADVOCATE FOR THE INDUSTRY IN THE EYES OF THE PUBLIC.’


who are already certified to a level just to be engaged again and back on our map.” A key part of re-engaging with some of those lost members is to become much more vocal about the benefits of a trained bike fitter. “The IBFI needs to be the advocate for the industry in the eyes of the public,” Prescott adds. “If we’re expecting fitters to join and pay membership fees, they need to be getting something out of that.” With this in mind, Prescott aims to get more information in front of the public to explain: what is a bike fit, what


www.bikebiz.com


should a customer expect, how would a customer recognise a good fit, and how to find a good fitter. “I think the industry has very much moved on in the last three to four years,” he says. “Thankfully, gone are the days of ‘buy a big piece of


technology, and that makes me a bike fitter’. “The general public has also experienced the fits where they didn’t feel they got value for money, so I think there’s a re-education process that needs to go on with the general cycling public in terms of why you should go and see a fitter.


June 2024 | 23


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