RETAILERS
‘THE BANK HOLIDAY WEEKEND, COMBINED WITH WARM DRY SPRING WEATHER, AND OUR IN-STORE PROMOTIONS, REALLY HELPED DRAW CUSTOMERS INTO THE SHOP’ - Summit Cycles
on service work booked into our workshop calendar on that day, and a prize draw. “It worked, resulting in some good bike sales, increased P&A sales, and a great positive vibe in the shop. Great to see after an unpredictable and challenging few months.”
#supportyourlocalbikeshop Darren Hunt, group retail managing director of Cycle King & Hawk Cycles, said the weekend was a “fantastic opportunity” to connect with its community and highlight the importance of supporting local bike shops. “In-store, the team certainly made the most of the
weekend’s events and weather with lots of great promotions and free safety checks. We loved seeing so many familiar faces and meeting new biking enthusiasts. “Online, we engaged with our community through lots of social media and website interaction. A huge thank you to everyone who came out or participated online! Their support helps keep our local biking community thriving. Let’s keep
the momentum going and continue to support our local bike shops!” Bicycle Links CIC in Norwich organised a yard sale
to celebrate Local Bike Shop Day. “Our main aim was to attract visitors and promote our shop, and fortunately, the weather was on our side,” they said. “As a Community Interest Company (CIC), we accept donations and often receive parts or accessories we cannot use. We don’t want them to go to waste and encourage reusing and recycling so this event was a great opportunity to highlight this and give items a second life. We are always grateful to our customers for choosing us as their bike shop and for their continuous support.” Energise Cycles, a small CIC in Birkenhead, Merseyside, opened for a few hours on Local Bike Shop Day to allow people who haven’t been into the workshop the chance to have a look at what it does and what it can offer them. “We had coffee and cake available and set up some ramps and cones in the car park for the kids. It was really good fun and we got to meet a few new people.
Services Energise Cycles provides include professional Cadence Cycleworks in Todmorden, West Yorkshire
bike servicing and repairs, a mobile workshop, community engagement, bike donation and restoration, training and coaching, bike maintenance workshops, and youth empowerment. “We want people to know that we are more than just a bike workshop – we’re a catalyst for community engagement, skill development, and youth empowerment through cycling,” they added. Jonathan Harrison of the ACT said the success of this year’s event demonstrates how it is increasingly being embraced and used by retailers. “The two weeks leading up to Local Bike Shop Day have shown how the event is being embraced by independent retailers as an opportunity to engage with their local cycling communities, both existing customers and potential customers. “They have also used social media quite heavily to raise their online profiles both locally and within the industry. The concept of Local Bike Shop Day was to create something with momentum, which bike shops around the country could get onboard with and leverage it for their own commercial advantage - and it’s exciting to see so many doing that this year.” In addition to the physical promotions and events, the
ACT estimates that social media content reached more than 100,000 people, with TV presenter and prominent cyclist Jeremy Vine among those expressing support online.
20 | June 2024
www.bikebiz.com
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