On the flip side, the pleasure seekers amongst us are looking for indulgence, an affordable sweet treat to reward themselves with.


Doughnuts are enjoying huge popularity


and we’re seeing a lot of our customers launching some amazing creations. We’re talking ‘pimped up’ indulgent doughnuts piled high with out-of-this world toppings – perfect for the Instagram generation! It’s a trend that is easily accessible as we offer a solution for everyone, from providing all the ingredients to bake from scratch to plain doughnuts which can be personalised with your own choice of fillings, toppings and inclusions, right though to ready-made, fully decorated doughnuts for customers who don’t have the time or know-how to create their own.


You have a specific focus on bakers – tell us more about that? We love bakers. They’re skilled craftspeople and creatives. They’re an integral part of our communities and our nation, and they’re part of a long line, representing one of the oldest professions. We wanted to give them the focus and support they deserve, to create partnerships to help them move their businesses forward. Rather than try to be ‘all things to all


“Our product range covers everything a baker needs from core essentials


people’, we have chosen to shine out spotlight on people who bake. Bakers are rightly proud of their art, of the profession they represent and of the difference they make and we want to help bakery flourish. By providing bakers with the materials and inspiration they need to practice their craft and delight their customers. It’s an industry we ‘get’ and have huge expertise in. Keeping our finger on the pulse is key and, to that end, every single BFP employee spends at least two days a year working in a bakery to learn how bakers operate and experience first-hand what their challenges are. My vision for the future is to create a database of customers from a wide range of bakery operations where BFP employees can go and work and gain valuable industry insight.


to specialist ingredients, traditional favourites to the latest innovations”


What was the best advice you have ever received and who from?


Where do you expect BFP will be in the next 5 years? We have a very strong five-year growth plan targeted at quadrupling in size to become a £40million turnover company. The new company strategy has already seen customers flood back to BFP – sales are up 22% and customer numbers up 36% (Y-O-Y 2020 v 2021). We want to be the bakers’ choice and re-establish the BFP brand as being synonymous with bakery. The sector’s success is our success and we intend to put as much into the industry as we take out. We’re looking to open additional sites, a process which is already underway so watch this space!


bakeryproduction.co.uk


My grandfather used to say “buy cheap, buy twice” and that is a mantra that has always stuck with me in my business career. Just because a product is cheap, it doesn’t mean it’s right for your customers. Cheapest is not always the best – there’s a reason why things are cheap i.e., less overall yield, or quantity of key ingredients. My focus isn’t on cheap, it’s value for money. Everyone wants competitive pricing but there needs to be a balance between the price of the product versus its performance. I’m also a big believer in the saying “There’s no ‘I’ in team”. Everyone is equal in the success of the business, and I always like to reference JFK’s visit to Nasa. On stumbling across a guy doing the cleaning, he asked what he was doing. “Helping put a man on the moon,” was his reply.


Anything else to add? I’m not interested in what other companies are doing, I’m really focused on what we are doing and how that benefits our customers. I’ll, of course, keep an eye on what our competitors are up to but, if we do what we do brilliantly, customers will ultimately decide on who they want to buy from.


Kennedy’s Bakery Production March/April 2022 9


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40