Bakery Packaging


Suzanne Callander reports on current bakery trends and the role that packaging equipment and materials have to play in helping address them


simply forgot at times that products were in their fridges and cupboards, others stated that they were hindered by issues such as products having too short a shelf life (59%), while 17% implicated that products and packaging were too fragile. As a result of this, 74% of consumers say that they would be happy to purchase a product marketed around an extended shelf life. When questioned why they would, the most popular answer given was that these products help address fresh waste.” In contrast, in recent years, consumers have also placed greater importance on products containing only real and authentic ingredients that are deemed trustworthy, natural, and nutritious. FMCG Research also found that, when buying fresh bakery products, a total of 66% of global consumers say that it is important that products carry natural claims, while 67% said that they want reassurance that products are non-GMO. The importance that products contain only real and natural ingredients, with consumers putting a greater focus on avoiding chemicals, means that they will very likely avoid brands that add preservatives to extend the shelf-life of bakery offerings. This, of course creates opportunities for the creation of innovative packaging solutions in the fresh bakery market that can help extend shelf-life. A further, concurrent and relevant trend is that consumers now also place more emphasis on ensuring that products are not contaminated along the supply chain, due to the Covid-19 pandemic. “This means that consumers are now more accepting of products being packaged that were previously sold unpackaged. If brands can launch packaging that is deemed sustainable and helps protect the freshness and shelf-life of bakery products by eliminating the risk of exposure to outside sources, it is bound to be highly appealing to consumers,” concludes Mike.


Cama’s solutions can also have a role to play in helping bakery manufacturers achieve their plastic reduction targets and to make efficiency gains


bakeryproduction.co.uk


Kennedy’s Bakery Production March/April 2022 17


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