Consumer demands offers packaging opportunities


F


ood waste is a growing issue for both consumers and producers today for the ethical, environmental, and cost reasons associated with throwing food away. Research conducted by FMCG Gurus in 2022 shows that, globally, a total of 81% of consumers say that it is important to them to avoid food waste. Meanwhile, of the 49% of people who say that they have made changes to their diets in the last two years to lead a more sustainable lifestyle, the main action taken by these individuals was to make greater attempts to avoid food waste (70%).


16 Kennedy’s Bakery Production March/April 2022


Given how easily perishable many fresh bakery categories


are, brands in this sector should be looking to develop packaging innovations that help extend the shelf-life of a product as this is seen by consumers as being a preferable option than adding preservatives to products, according to Mike Hughes, Head of Research and Insight at market research company, FMCG Gurus. “When asked, consumers say that they face a variety of challenges in trying to prevent food waste, explains Mike. “While some admitted self-responsibility and said that they


bakeryproduction.co.uk


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