NEWS


Kennedy’s Bakery Production brings you all the latest news and developments in the baking industry. Got a story? Email editor@kennedys.co.uk


Chocolate biscuit crowned the nation’s favourite treat


New research reveals that more than half of brits (54 percent) would choose sweet snacks over salty, with the humble chocolate biscuit (60 percent) emerging as the snack most likely to satisfy a sweet tooth.


CBA survey reveals popularity of hot


cross buns at easter A recent survey conducted by the Craft Bakers Association (CBA) has predicted record sales of hot cross buns this year, with three in four bakers identifying them as the most popular Easter product. Many bakers are predicting that sales of hot cross buns will be significantly higher than last year. 77% of bakers expect to sell more this year, with 73% saying they think they will sell between 500 and 5,000 and a small number (3%) even predicting that they will sell over one million. The survey also revealed a growing trend toward alternative flavours of


hot cross buns. This Easter, bakers will offer flavours including dark chocolate (35%), apple & cinnamon (28%), toffee (14%) and coffee or mocha (7%). Savoury flavours, while less common, are also being sold. 7% of bakers


will be selling cheese flavoured hot cross buns, while sourdough buns have also proven popular with 14% of bakers offering them this year. This is an indication of the continued growth in popularity of sourdough, first identified in a previous CBA survey in which 34% of bakers revealed they would be introducing a sourdough bread in 2021.*


TOP SNACKS FOR SWEET TOOTHED BRITS 1. Chocolate biscuits 2. Chocolate fudge cake 3. Victoria sponge cake 4. Custard creams


5. Sticky toffee pudding 6. Sweet popcorn Iced buns


7. 8. Pain au chocolat


11. Fizzy cola bottles 12. Jelly babies


13. Toffee popcorn 14. Honeycomb 15. Apple crumble


16. Fresh strawberries 17. Toffees 18. Jam tarts


19. Sugary cereal 20. Pineapple chunks


60% 43% 36% 34% 32% 30% 28% 28%


9. Salted caramel ice cream 28% 10. Wine gums


27% 27% 26% 25% 24% 23% 22% 22% 21% 19% 17%


Le macaron french pastries celebrates national macaron day Le Macaron French Pastries,


the


expanding franchise in authentic French macarons with more than 60 locations nationwide, celebrated National Macaron Day on Sunday, March 20. The elegant French patisserie observed National Macaron Day by giving back, including special promotions for customers at participating locations and donations to local non-profit organisations and charities. Founders Rosalie Guillem and Audrey Guillem-Saba said the special day was about recognising the history of the macaron and delighting customers with “Little luxuries that make people smile.” Committed to giving back to the communities it serves,


Le Macaron


made donations to local charities and non-profits in observance of National


Macaron Day. Charities benefiting include Mothers Helping Mothers and the Big Cat Habitat Sanctuary in Sarasota, the National Leukemia and Lymphoma Society, the Sam Houston High School Pilot Club in Louisiana, and the Susan


10 Kennedy’s Bakery Production March/April 2022


G. Komen Foundation of Greater Detroit and Cincinnati. The community-focused brand said charitable contributions will increase as new franchise partnerships continue to expand throughout the states.


bakeryproduction.co.uk


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