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industry NEWS


Kennedy’s Confection brings you all the latest news and developments in the confectionery industry. Got a story? Email editor@kennedys.co.uk


CEO of Hawaiian Host Group


The National Confectioners Association named Ed Schultz, president and CEO of Hawaiian Host Group, as its 2023 Advocate of the Year. This award recognises individuals who go above and beyond to ensure the confectionery industry has a seat at the table when policy discussions occur at the federal, state and local levels. Schultz received his award at NCA’s 2023 State of the Industry Conference. “Ed’s leadership and dedication to the industry are


exemplifi ed by the outcomes he has achieved for the industry in Hawaii, making him truly deserving of this recognition,” John Downs, NCA president and CEO, said. In 2022, Schultz worked to communicate important positions for the confectionery


policy industry on


numerous issues facing the state legislature in Hawaii. His strategic engagement and strong relationships gave him a seat at the table to advocate for his company and the broader confectionery industry. His eff orts stopped harmful legislation from moving forward, and he continues to educate members of the legislature on issues that impact the industry.


“It is an honour to receive this award and advocate on behalf of our company and the many others in the confectionery industry,” said Ed Schultz, president and CEO of Hawaiian Host Group. “We must be engaged when new policies are put forward by elected offi cials at all levels, and I look forward to continuing to share the important role that the confectionery industry plays in our communities and in our great state of Hawaii.” Schultz has been President of Hawaiian Host Group since


2018. He is currently on the board of the Hawaii Chapter of Young Presidents Organisation (YPO) and the Chamber of Commerce Hawaii.


Swizzels launches new range of Sherbet Dips inspired by Minions


British sweet manufacturer Swizzels has expanded its popular range of Minions products with the addition of a Sherbet Dip. Launched in 2022, Minions Chew Bags and Minions Chew Bars have continued to be very successful prompting Swizzels to introduce a Sherbet Dip into the Minions-themed portfolio Available from 1st May, Minions Sherbet Dip comprises of three


new fl avours: Fizzy Orange, Sour Apple and Tangy Berry, with a classic Swizzelstick for dipping. Buoyed by the popularity of the sherbet dip category, which has an estimated worth of £3.7M* and has shown a value growth of 7%**, Swizzels has been eager to grow their portfolio of sherbet products – with the Minions Sherbet Dip launching as the newest innovative sherbet product for Swizzels. Retailers can purchase the three-fl avoured Dips – which are


6 Kennedy’s Confection May 2023 KennedysConfection.com


vegan friendly - in 23g sachets in cases of 36 per SRP, with RRP of 50p per sachet. Swizzels will be supporting the launch of the new product with a targeted social media campaign in the summer aimed at raising awareness and driving sales of the product.


named NCA’s Advocate of the Year Fudge Kitchen raised just over £1400 this Earth Day from sales of their limited-edition Millionaire Shortbread Fudge in their 6 shops around the country. Each slice of Millionaire Shortbread Fudge is made using a toff ee base which is blended with handmade dark caramel, chocolate buttons and gluten free shortbread biscuit, before being topped with crumbled gluten free shortbread. Fudge Kitchen asked its customers to pay what they like


Fudge Kitchen raises £1400 for Rewilding Britain this Earth Day


per fudge slice, with 100% of proceeds going to support UK wildlife. The fudge makers partnered with Work For Good in 2021, a fundraising platform that enables businesses to easily donate to charities. Through the fundraising platform they can select charities that they want to fundraise and donate to, like Rewilding Britain. The confectionery producers pride themselves on their


commitment to supporting local, regional and global charities that tackle pressing issues and provide help to those that need it most. In the last year Fudge Kitchen also raised money for the humanitarian crises in Ukraine and Pakistan, as well as UK-based food charity Fareshare.


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