Functional Ingredients
consumers are increasingly addressing cognitive health with supplements and functional beverages. Two-thirds of global consumers are interested in cognitive health products, up 13% from three years ago, according to FMCG Gurus. As ashwagandha becomes mainstream, it’s being used as a stand-alone supplement in capsules and gummies and as an ingredient in supplement blends. In addition to capsules, ashwagandha is also being added to newer applications including jellybeans, oral melts, oral strips and lozenges.” Kerry says research shows that Sensoril ashwagandha, an
extract derived from both roots and leaves, is safe for oral use and supports various aspects of human health, including stress reduction. The combination of ashwagandha roots and leaves provides a fuller spectrum of ashwagandha’s health promoting metabolites. What’s more, utilising both ashwagandha roots and leaves for human health applications creates more value and less waste, making it a more sustainable approach than using only the roots. NPD activity in sustainable confectionery continues to
rise in profi le, in line with consumers’ ethical concerns. Isabel adds to this: “With growing consumer interest in more natural and environmentally
friendly
products, confectionery brands use sustainable n a t u r a l ingredients, e n s u r ing
“CarobWay is currently piloting its carob-based Low GI sweetener in various confectionery applications as a benefi cial one to one
replacement to standard white sugar. The results are promising”
they have a controlled, transparent, and clean sourcing. Most important is to make the label clean of synthetic ingredients. They are also demanding sustainable packaging formats to support the clean label aspect of their products.” CarobWay says: “Carob trees are one of the most earth friendly crops to grow. They thrive on minimal irrigation and fl ourish in marginal lands. Carob supports ecosystem diversity and helps prevent wildfi res. They have the potential to
10 Kennedy’s Confection May 2023
KennedysConfection.com
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