Big Interview
In 2021 we raised over £15,000 to support those facing food inequality, provide
emergency covid relief in India, and over 800 weeks of community support for older people in the UK”
of the sacrifices people have made and a celebration of all that we have achieved in the last few years. Our business is split across three main teams – shops, wholesale & e-commerce, and it’s always been important to maintain a connection between them. We do this digitally through weekly meetings, but being able to hold our Fudge Goes Formal event felt extra special since we’d all been kept apart for so long due to restrictions.
What is the best piece of advice you received and from who? The original Jim Garrahy – from whom I bought the UK business - had a simple, succinct and genuine purpose: ‘Be nice to folks and keep it clean’.
It’s still at the core of
annually is a long standing one. With our shops so widely spread across the UK, it’s important to take the time to get the teams together. This year we collectively applauded our survival throughout a pandemic and celebrated all that we have achieved, from a re-brand to making great headway along our sustainability journey.
Why did you think it was important to celebrate the employees and create a formal event for everyone? The business has gone through a lot of change in the last few years, and our employees have had to remain resilient in the face of covid-19 and all the restrictions that came with it. Apart from our production site, all other sections of the business had to close and we were all working remotely for a long period of time. Being able to throw our ‘Fudge Goes Formal’ event was an acknowledgement
KennedysConfection.com
what we strive to deliver today. I like to think we have some great relationships, from customers to wholesale to brand partners. I think being nice (but fair) in business is what has propelled us forward. We endeavour to ‘keep it clean’, with our high-quality natural ingredients, transparent and honest working relationships and by putting sustainability at the heart of what we do. Jim was a great inspiration to me in the early days, and I like to think we’re doing him proud with everything Fudge Kitchen has achieved.
Where do you see Fudge Kitchen in 5 years’ time? World domination – we will settle for nothing less! On a serious note; I’d like to comfortably and sustainably grow the business across retail, online and wholesale focussing on our three brand pillars of ‘product, people & planet’. We want to continue bringing delicious, innovative confections to customers in the UK and beyond through a 360 experience. At Fudge Kitchen we’ve always embraced retail theatre and offered fudge making experiences in our stores, but I aspire to one day have a space big enough to do this on a much larger scale.
Kennedy’s Confection June 2022 9
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