SUSTAINABLE INGREDIENTS
Consumers are willing to pay more for products that claim to be sustainable
procured directly from farmers, or from a farming co- operative, farmer group, community or growing area. We developed an end-to-end traceability system that tracks the cocoa at every stage in the direct supply chain across nine countries – either to the farm or to the community. By collecting data such as farm and community metrics, cocoa bean purchasing and transportation information, and
details on the facility where the cocoa was
processed, we can provide unprecedented transparency for customers. This also allows sustainability programs targeted at tackling child labour and deforestation to be tailored to the specific needs of farmers and cocoa- growing communities.”
This data is available to confectionery producers through ofi’s sustainability insights platform, AtSource, which tracks 100+ economic, social and environmental metrics across its supply chains, from farm to factory gate. Andrew cites single-origin chocolate as offering a good example to demonstrate the benefits to the confectioner of using sustainable ingredients. Chocolate made from one variety of cocoa beans, grown and sourced from a particular region, has enjoyed a significant boost in
KennedysConfection.com
Health of the planet became the top focus in 2021 for the majority of western European countries, according to a 2021 Innova Consumer Survey. On average, 73% of European consumers say they have taken action to help the environment, social and community causes, while 54% now prefer to buy from companies reflecting these values, according to HealthFocus International in 2020.
The pandemic has driven consumers to recognise the vulnerability of their own health as well as the health of the environment. Currently there appears to be a consumer mindset that ‘what’s good for the environment is also good for me’. With consumers holding themselves more accountable for sustainability than they have done in the past, many are making changes to their diet, such as avoiding food waste or
Kennedy’s Confection June 2022 17
popularity in recent years. Not only can single-origin ingredients offer greater transparency and traceability – often right down to the estate or co-operative that farmed the cocoa – they also open up new and unique flavour possibilities and give products a premium taste.
Focusing on health
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