SUSTAINABLE PACKAGING
T
here can be no question that too much plastic is being produced and disposed of worldwide. Plastic production has increased exponentially in recent years – from 2.3 million tonnes in 1950 to 448 million tonnes in 2015. This figure is expected
to double again by 2050. Some plastic materials can take up to 400 years to decompose.
Most consumers are unsure about which choices they should be making to ensure they shop in an environmentally-
friendly manner. And they are not alone – according to Gerhard Schubert many confectionery manufacturers feel the same way. As a result, packaging is still entering the market that, although well-intentioned, is more harmful to the environment than beneficial.
There are also many different opinions currently circulating about what constitutes sustainable packaging while the pressure on confectionery producers to offer more sustainable packaging is growing. To help producers make the most suitable choices, Gerhard Schubert offers packaging design and development as a service, which takes sustainability into account, in addition to other vital considerations such as product safety and efficient material handling by the packaging equipment.
A shrink pack – with bottom overlap and ionisation – has been produced on this chocolate box without any film waste, employing a Hugo Beck continuous form fill and seal machine
KennedysConfection.com
When seeking a suitable sustainable packaging solution for existing products or for new product launches it certainly makes good sense to speak to specialists in packaging development. Manufacturers of packaging equipment should have a good understanding about the different packaging materials that are available and how they can be made to work efficiently and effectively. “You must always remain realistic,” says Valentin Köhler, a packaging developer at Schubert. “For confectionery producers, sustainability will be just one consideration amongst many. “Competition is high and issues such as
Kennedy’s Confection June 2022 35
“Minimising the use of packaging material and waste is a key obligation across all food production sectors”
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