SUSTAINABLE INGREDIENTS
from its very beginning – in many cases, on farms. “This is what programs like Cacao-Trace, for the cocoa industry, offer,” says Syvlestre. “However, that traceability becomes valuable only when accompanied by transparency and value creation for all stakeholders and, as ingredients providers, we have to openly share those records with others in our supply chain, and those other parties need to have trust in them. “Traceability should not be the be-all and end-all. It is,
and must remain, a tool for sustainability. Unfortunately, it is often difficult for farmers to see the value to them of traceability. In many cases, more is demanded of them, and they bear more costs without any clear financial reward. This all takes time, effort and consistency, of course, but it’s the
“Confectionery manufacturers are going to need to be more transparent about their sustainability story – regarding both their goals and what they have already accomplished”
only way to have confidence in the provenance that ingredients claim.”
The most obvious advantage of using sustainable ingredients is the value, and therefore profit, that it can add to a product. Sustainable products are known to carry a premium in many categories. The Sustainable Market Share Index, published by the NYU Stern Centre for Sustainable Business (CSB), recently reported that cookies marketed as sustainable enjoy an average price premium of 116%. For chocolate, the figure was 40%. Sustainable options are also reported to be less price-sensitive, implying they are more likely to weather challenging times when consumers are spending less, when supply chains are disrupted or when inflation is rising. Importantly, the CSB also found that, on average, sustainably-marketed products grew nearly three times faster than conventionally-marketed ones. These findings show how important it is not only to manufacture sustainable products, but also to communicate that fact to consumers.
“What producers might not think of so readily is the value that a sustainable approach brings to its own workforce.
KennedysConfection.com
Kennedy’s Confection June 2022 15
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