NEWS


Guylian switches to 100% Fairtrade Cocoa


Fairtrade has announced it will partner with premium Belgian chocolate brand Guylian, world famous for its chocolate Seashells as it converts 100 percent of its cocoa to Fairtrade. The conversion will see almost USD $495,624 in Fairtrade Premium go back to West African cocoa farmers in Guylian’s supply chain which they will democratically decide how to spend. The announcement comes as Guylian shifts its focus on sustainability as part of a rebranding strategy which includes transitioning to more sustainable production. As a result, the chocolate with hazelnut praliné sold across four continents and in 120 countries, now has a new recipe and comes in new packaging and carries the distinctive blue and green Fairtrade logo. From relaunch, Guylian will offer a selected limited curated


range, which will be available all year round in the UK. The focus is primarily on the Seashells and seahorses, as well as on the individually wrapped Seahorses and a range of 100g premium tablets. In addition, Guylian will also be launching themed packaging around the key annual gifting moments. Finally, the packaging for the duty-free channel will also get a makeover. Guylian’s CEO Tom Snick said: “We’ve put sustainability high on our new agenda. We want to set the tone for all chocolate brands with these developments. Guylian is consciously choosing a pioneering role by completely engaging with sustainability in terms of Fairtrade, raw materials, packaging and CO2 emissions.” All new packaging has been designed to be fully recyclable. Guylian is also looking into ways of further reducing its use of paper and plastic. Since the start of this year, the production site in Sint-Niklaas is “fully climate neutral”, which means that CO2 emissions have been reduced to the lowest possible level and all other emissions are compensated. Finally, since 2018, palm oil and soya are no longer used in the production process in order to prevent deforestation. Michael Gidney, CEO at the Fairtrade Foundation said: “It’s


great to see the distinctive Fairtrade logo now appear on Guylian’s packaging in stores nationwide, giving chocolate lovers another reason to enjoy an indulgent, ethically sourced sweet treat that’s been produced with the planet in mind and where cocoa farmers have been treated fairly. “Cocoa farmers and their families are struggling to make ends meet due to climate change, poor soil quality and long- term low prices. When you choose Fairtrade, you choose education, empowerment, fairer incomes and training to help farmers adapt to climate change.” Fairtrade sets social,


economic and environmental


standards for both companies and farmers and workers. For companies that includes paying a fair price and a Premium for the produce, for farmers it includes workers’ rights and protection of the environment. This allows cocoa farmers to earn a decent income, their human rights are respected and the environment is protected.


KennedysConfection.com Kennedy’s Confection June 2022 11 Barry Callebaut opens its fi rst


cocoa bean export facility in Ecuador Barry Callebaut has announced he opening of


Taycan, the


Group’s fi rst cocoa bean buying, cleaning, drying and export facility in Ecuador. It is located in Duran, near the port of Guayaquil, offering direct access to the Pacifi c Ocean. Taycan is Ecuador’s most


state-of-the-art cocoa bean cleaning,


drying and export


facility and the USD 10 million investment underlines Barry Callebaut’s commitment to support the further development of the Ecuadorian cocoa sector. In addition to being the hub for the export of the Group’s Ecuadorian cocoa beans, Taycan also offers a home to all Barry Callebaut’s employees in Ecuador. Ecuador has been climbing the ranks of cocoa producing


countries and with an annual production of around 375,000 tonnes it is currently the third largest cocoa producer in the world, behind Côte d’Ivoire and Ghana. The expansion of the Group’s global footprint to Ecuador fi ts into Barry Callebaut’s strategy to continuously build its integrated supply chain. The new facility offers customers direct access to a wide variety of cocoa origins to provide the right mix of unique cocoa and chocolate recipes to better serve their needs.


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