Movers and Shakers The right people in the right roles can make all the difference


Bazooka Candy makes two senior promotions


Jay Cooper appointed President, Northern Europe


Becky Silberfarb and Lizzy Mangold


US-based Bazooka Candy Brands, a division of The Bazooka Companies, has confirmed major promotions for two senior members of its team. Becky Silberfarb will lead in her new role as Vice President of Brand Marketing, Americas, and her colleague Lizzy Mangold takes over as Vice President of E-Commerce and Innovation. Tony Jacobs, President Bazooka Candy Brands


commented: “I could not be more excited to announce the promotion to the Vice President level of two individuals who have been integral to the continued success of Bazooka Candy Brands over the past years. “Becky and Lizzy are true superstars who have had a hand in almost every major BCB success in the U.S. As part of the leadership team, they will be key to shaping and executing our continued long- term success as we focus on the critical areas of brand equity development, consumer communication, innovation and e-commerce growth.”


at Mondelēz International Mondelēz has announced the appointment of Jay Cooper as President, Northern Europe. Jay will be responsible for Mondelēz International’s businesses in the UK, Ireland, Norway, Sweden, Finland and Denmark, where Mondelēz manufactures and sells some of Europe’s best-loved brands including Cadbury, Oreo, Maynards Bassetts, Ritz, belVita, Freia and Maribou. Since joining the company,


Above: Jay Cooper Mondelez


Jay, a 20-year Mondelēz International


veteran, has successfully led biscuit, chocolate,


and confectionery businesses both in the US and internationally during his career; most recently holding the position of Senior Vice President of Growth for North America. He brings to the role a consistent track record of commercial performance, building the company’s marketing capabilities, delivering top-tier marketing activity, and producing best-in-class digital and social marketing. Jay replaces Clive Jones who takes on a new role within the business as President Central Europe, EU Central Sales & Global Licensing. Clive will be responsible for Mondelēz International’s businesses in Central Europe, which span more than 20 markets. Jay Cooper commented: “I’m delighted to lead one of Northern


Europe’s largest, most admired companies, home to iconic brands including Cadbury, Oreo, Marabou and Freia. The business continues to deliver strong growth year-on-year, investing in our operations, colleagues and best-loved brands. I’m looking forward to building on this success, responding to changing customer expectations in a dynamic policy environment.”


ECA elects new President and Executive Committee


At their last General Assembly on 18 May 2022, the members of the European Cocoa Association (ECA) elected Mr. Paul Davis, Head of Cocoa at SUCDEN, as the new President of


the Association for the upcoming 2 years, starting on 19th of May 2022. Mr. Patrick Poirrier, Vice President of


Cocoa at Cémoi, has also been appointed as the ECA Vice- President, and Mr. Christian Vollers, Managing Director at Vollers Group


46 Kennedy’s Confection June 2022


GmbH, has been reappointed as the ECA Treasurer. Mr. Davis, Mr. Poirrier and Mr. Vollers will form the new ECA Executive Committee. In his new role, Mr. Davis thanked Mr. Harold Poelma, former ECA President, for his major achievements and leadership during his Presidency,


including his


valuable involvement in sustainability and traceability


issues.


Poelma’s Presidency, the Association has significantly developed its regulatory activities on sustainability, as well as


Under Mr.


on trade, food safety, environment, and logistics matters. Today, the ECA is more than ever a recognised Association on the European scene and a committed player in the debates related to the development of the cocoa sector. This is evidenced by the increase in visibility and membership which has been raised by 35% since 2019. The General Assembly also decided to appoint two new Directors: Mr. Guus de Gruiter, Deputy CEO at ECOM Cocoa, and Mr. Hubert Hoondert, Founder/Managing Director at Cocoasource


KennedysConfection.com


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