NEWS
Cargill opens a new home to inspiration and innovation
As customers’ need for inspiration, innovation and speed- to-market take precedence in today’s dynamic chocolate market, Cargill’s House of Chocolate provides them with a collaborative, end-to-end customer experience. This 6200 square metre complex, which is built alongside the company’s existing chocolate production plant, includes a state-of-the-art chocolate experience centre, a unique pilot plant with sensory expertise, and creative workspace for the company’s European R&D team of chocolate engineers. Inge Demeyere, Managing Director for Cargill Chocolate Europe, said: “We wanted to create a place where customers can explore the entire world of chocolate under one roof, enabling them to taste, feel, smell and see chocolate in every form. At the House of Chocolate, customers can collaborate with our experts and leverage our resources to create products inspired by the latest trends. It is a place designed to bring ideas to life and quickly move them to the market.” That idea-to-execution concept begins in the facility’s
chocolate experience centre, where inspiration and innovation go hand in hand. Here, customers can explore market trends around health, sustainability, and sensory experiences, and brainstorm new product concepts. Collaboration is central to the House of Chocolate experience, as it serves as the European R&D hub for Cargill’s chocolate, coating and filling activities and its 40 chocolate engineers. It’s also home to a unique pilot
plant, giving brands the opportunity to rapidly prototype new products in small batches for greater efficiency and speed to market.
Belgium has been a focal point of Cargill’s global chocolate business for many years due to its unique position in the chocolate world globally and the strong reputation of Belgian chocolate. Cargill’s Cocoa & Chocolate business has operated in the country since 2002, and has extensively invested to meet customer demands for vegan, extra white, and sugar-reduced chocolate. It has also strengthened its presence in the gourmet space by acquiring businesses such as Leman Decorations and Smet.
This is Cargill’s latest in a series of steps to deliver a world- class customer experience. With 10 application centres around the world, now including House of Chocolate, Cargill can closely follow the latest trends and bring innovative global solutions for our customers for years to come. Cargill’s House of Chocolate will be the perfect home for unsurpassed chocolate experiences where inspiration, co-creation and innovation meet to transform ideas into an exciting reality.
Givaudan announces the development of customer foresight
Combining the most advanced data technologies with the insights and knowledge of Givaudan experts to help customers meet future consumer needs. Aligned with its ambition to shape the future of food, Givaudan has announced the development of Customer Foresight aimed to help customers co-create winning food solutions. Givaudan’s ground-breaking Customer Foresight futurescaping platform will leverage big data, artificial intelligence technology and Givaudan’s deep expertise to co- create food experiences with customers and meet the ever changing needs of consumers. The Food & Beverage industry is facing profound disruption
driven by rapidly changing consumer and customer needs. From enabling the movement to more mindful and planet- friendly diets due to growing environmental concerns, to providing more nutritious food choices and helping consumers achieve their wellbeing goals, the industry must think differently to address this transformative shift. The intent of Givaudan’s Customer Foresight is to help food and beverage companies deliver on these unmet needs and vast expectations. At the heart of Customer Foresight is a proprietary digital engine that enables and empowers Givaudan’s experts in their consideration of the future. By partnering with Givaudan,
12 Kennedy’s Confection June 2022
customers will be able to detect signals and emerging trends to anticipate future potential outcome scenarios, opening opportunities to enhance the current development processes. Givaudan’s Customer Foresight is currently being piloted in two test markets ahead of its launch in 2023.
KennedysConfection.com
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