SUSTAINABLE PACKAGING


visibility at the point-of-sale (POS),


reliable procurement


and compatibility with common transport systems all also have a key role to play. The trick is to consider all these needs equally in order to find the best solution – one that requires as few compromises as possible.”


As noble as the desire for sustainability may be, the most important task of packaging is still


to provide an effective barrier function between product and environment. Its main purpose is to protect the product through both transport and storage, right up until consumption. “The most ecological packaging is of no use if it can no longer guarantee to perform its protective function,” warns Valentin. He also advises against greenwashing – the use of packaging that claims to be sustainable but cannot deliver on the promise. “If the barrier function cannot be ensured in any other way, we would still prefer to recommend


“When seeking a suitable sustainable packaging solution for existing products or for new product launches it certainly makes good sense to speak to specialists in packaging development”


a pure plastic film if there is any doubt. After all, in many cases this material can also be recycled – if it is disposed of correctly,” he says.


Sustainability and efficiency


Hosta provides a good example of how sustainability and economic efficiency can be successfully combined. The long-established Franconian company is best known for Nippon, its puffed rice product range. Schubert was brought


Lareka is constantly monitoring the market for new sustainable materials for the automated wrapping of artisan chocolate.


36 Kennedy’s Confection June 2022


KennedysConfection.com


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